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MARKETING OFFICER

Elevate Education | Mandalay, Myanmar

Department: Marketing
Location: Mandalay Office,  MFC Capital Mall.
Employment Type: Full-Time
Reports To: Assistant Marketing Manager
Salary: MMK 500,000–700,000 per month
Working Hours: Monday–Friday, 8:30 AM–5:00 PM (flexibility required for events and campaigns)

ABOUT THE ROLE

Elevate Education is looking for a proactive, creative, and results-oriented Marketing Officer to support and execute marketing activities that attract prospective students, generate qualified leads, and strengthen our brand presence.

The successful candidate will work closely with the Marketing, Content, Design, Video, Events & Outreach, and Education Counseling teams to implement digital and offline marketing campaigns.

This is a hands-on role for someone who enjoys turning ideas into action, working with different teams, and developing practical marketing skills.

KEY RESPONSIBILITIES

1. Marketing Campaign Execution

• Support the planning and execution of digital and offline marketing campaigns.

• Implement assigned marketing activities according to approved campaign plans, budgets, and timelines.

• Coordinate campaign materials, schedules, and deliverables with relevant teams.

• Monitor ongoing activities and report progress, issues, and opportunities for improvement.

• Ensure assigned marketing tasks are completed accurately and on time.

2. Digital Marketing & Lead Generation

• Support marketing activities across Facebook, TikTok, YouTube, and other relevant platforms.

• Assist with paid advertising campaigns, audience targeting, campaign monitoring, and optimization.

• Support lead-generation campaigns to attract prospective students.

• Monitor basic marketing metrics, including reach, engagement, inquiries, leads, and cost per lead.

• Coordinate with Education Counselors to support lead handovers and follow-ups.

• Suggest new digital marketing ideas based on audience interests and platform trends.

3. Content & Creative Coordination

• Coordinate with Content Marketing, Graphic Design, and Video Content teams.

• Assist in preparing campaign briefs, content requirements, and publishing schedules.

• Follow up on creative materials to ensure deadlines are met.

• Review assigned marketing materials for basic accuracy, brand consistency, and campaign requirements.

• Support social media campaigns, promotional materials, and digital advertisements.

4. Events, Outreach & Collaborations

• Support education fairs, university seminars, webinars, school visits, and promotional events.

• Assist with event marketing, registration campaigns, promotional materials, and coordination.

• Participate in event-day marketing activities and post-event follow-ups.

• Support influencer, KOL, and external collaboration activities when assigned.

• Travel within Myanmar for company events, campaigns, and outreach activities when required.

5. Marketing Research & Performance Reporting

• Monitor competitors, social media trends, student interests, and marketing opportunities.

• Collect and organize campaign performance data.

• Prepare regular updates and basic marketing performance reports.

• Track assigned activities against campaign objectives and deadlines.

• Share observations and practical recommendations to improve marketing effectiveness.

6. Team Coordination & Company Contribution

• Work closely with Marketing, Admissions, Partnerships, and other departments.

• Maintain organized marketing records, campaign files, and task trackers.

• Communicate progress and challenges to the Assistant Marketing Manager.

• Proactively support team members during major campaigns and events.

• Contribute creative ideas and suggestions for marketing improvements.

• Undertake additional reasonable responsibilities assigned by Management or the relevant Team Head.

WHAT WE EXPECT

The successful Marketing Officer should demonstrate:

• Responsibility: Complete assigned work accurately and on time.

• Proactiveness: Take initiative and contribute ideas rather than waiting for instructions.

• Execution: Turn marketing plans into practical actions.

• Commercial Awareness: Understand that effective marketing should generate qualified leads and business opportunities.

• Creativity: Suggest engaging content, campaigns, and promotional approaches.

• Analytical Mindset: Use basic performance data to identify areas for improvement.

• Teamwork: Collaborate effectively and support colleagues.

• Adaptability: Respond positively to changing priorities and marketing trends.

PERFORMANCE EXPECTATIONS

Performance will be evaluated based on:

1. Quality and timeliness of assigned marketing activities.

2. Contribution to lead generation and campaign objectives.

3. Digital marketing execution and campaign monitoring.

4. Content, event, and cross-team coordination.

5. Accuracy of marketing reports and records.

6. Initiative, teamwork, reliability, and continuous improvement.

Specific performance targets will be established based on assigned responsibilities and business priorities.

SALARY & BENEFITS

💰 Monthly Salary: MMK 500,000–700,000 (depending on experience and capability)

• Performance-Based Incentives (where applicable)

• 13th-Month Bonus

• Annual Salary Review

• Annual Company Trip

• Training & Professional Development

• Business Travel Support (according to company policy)

• Company & Team Activities

• Career Growth & Internal Promotion Opportunities

Education & Experience

• Bachelor’s degree or equivalent qualification preferred.

• 1–2 years of relevant marketing experience preferred.

• Fresh graduates with strong marketing knowledge, relevant internships, or demonstrated practical skills are encouraged to apply.

• Experience in digital marketing, social media campaigns, events, or promotional activities is an advantage.

• Education industry experience is beneficial but not required.

Skills & Competencies

• Good understanding of Facebook, TikTok, YouTube, and current digital marketing trends.

• Basic knowledge of digital advertising, audience targeting, and lead generation.

• Ability to understand basic campaign metrics and marketing performance reports.

• Good communication, organization, and coordination skills.

• Familiarity with Google Workspace, Microsoft Office, and digital marketing tools.

• Strong Burmese communication skills and working knowledge of English.

• Ability to manage assigned tasks, follow deadlines, and work effectively with different teams.

• Willingness to learn new marketing tools, technologies, and AI-assisted workflows.

• Willingness to travel within Myanmar and support important events outside regular working hours when required.