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Key Responsibilities

• Create high-quality product content (images, videos, captions, and written materials) that reflects the brand’s luxury identity, cultural relevance, and stakeholder expectations.
• Collaborate with the Creative Executive and Media & Marketing Manager to develop engaging content for social media, digital platforms, and marketing campaigns.
• Uphold the brand’s visual and messaging identity, ensuring all content aligns with established brand guidelines and standards.
• Produce creative and compelling storytelling content that highlights craftsmanship, heritage, and exclusivity of fine gems and jewelry.
• Liaise with cross-functional teams and external partners to support day-to-day content needs for marketing initiatives.
• Manage and maintain an organized digital library of content assets, including raw footage, edited projects, design files, and media resources.
• Monitor content performance and support market research by analyzing industry trends, competitor activities, and customer insights to inform future strategies.
• Prepare and present regular content performance reports and insights to the Media & Marketing Manager.
• Support continuity of work by ensuring proper handover of duties during leave, training, or travel, in line with company procedures.
• Comply with company rules, departmental SOPs, KPIs, and employee handbook policies to ensure professionalism and consistency in all work.
• Contribute to fostering a workplace culture that values creativity, collaboration, and safety.

Qualifications 

• Bachelor’s degree in Marketing, Media & Communications, Journalism, or related field.
• Certificate, diploma, or training in digital content creation will be considered an advantage.
• 5 years or more of experience in content creation, copywriting, or digital marketing (luxury, fashion, lifestyle, or jewelry industry preferred).
• Proven ability to produce engaging content for social media and digital marketing campaigns.