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Job Description
Company: Elevate Education
Department: Marketing
Location: Yangon, Myanmar
Employment Type: Full-Time
Reports To: Assistant Marketing Manager
Works Closely With: Management, Counseling Team, University Representatives, Graphic Designer, Social Media Coordinator, Video/Marketing & Commercial Teams
Salary: MMK 600,000–800,000 per month
Vacancies: 2 Positions
Working Hours: Monday–Friday, 8:30 AM–5:00 PM
About the Role
Elevate Education is looking for two experienced, creative and highly productive Content Marketing Executives to develop content across our growing portfolio of education brands and business units.
This is not simply a copywriting position. The CME takes ownership of content from idea and research → writing → creative direction → graphic/video development → factual review → university approval → final publication readiness.
Our audiences range from teenagers and university students to young adults, postgraduate prospects, working professionals and parents. Candidates must therefore be able to adapt their tone, vocabulary, hooks, creative concepts, formats and CTAs for different audiences and brands.
Both CMEs will work across assigned Growth Brands rather than permanently specializing in only one brand.
Key Responsibilities
1. End-to-End Content Ownership
Understand content objectives from Management, the Assistant Marketing Manager and Counseling Team.
Write engaging Burmese content, captions, headlines and CTAs.
Develop graphic concepts and prepare clear briefs for the Graphic Designer.
Develop video concepts, scripts and content structures.
Shoot/edit practical social-media videos when required.
Coordinate internal factual review, revisions and external university approval.
The CME’s responsibility does not end after the first draft. They own the content-development process until it is properly approved and ready to publish.
2. Content Planning, Research & Ideas
Turn company and campaign direction into effective content.
Research student interests, education topics, social-media trends and trending formats.
Proactively propose new topics, angles and creative approaches.
Maintain an organized pipeline/content bank of future ideas.
We want CMEs who contribute ideas rather than waiting to be told exactly what to write.
3. Multi-Brand & Audience Adaptability
Work across assigned education brands/business units according to priorities, campaigns and workload.
Adapt content for teenagers, university-age students, young adults, undergraduate/postgraduate prospects, professionals and parents.
Adjust tone, vocabulary, hook, formality, structure, visual direction, video style and CTA to the intended audience.
Develop versatility across different brands instead of relying on one fixed social-media writing style.
4. Written & Graphic Content
Develop content including social posts, university/program introductions, scholarship/study-abroad information, educational content, campaigns, event promotions, advertising copy, testimonials, student stories and other marketing materials.
Content should be clear, engaging, audience-appropriate, commercially useful and accurate after verification.
For graphic content, the CME will:
Develop the concept, key message and copy.
Determine appropriate content hierarchy/direction.
Review completed designs against the content objective.
The Graphic Designer owns professional visual execution; the CME owns the marketing message and content direction.
5. Video & Short-Form Content
Develop TikTok/Reels/Shorts and other social-video concepts.
Plan basic scenes/content structures.
Coordinate employees/students appearing in videos.
Perform basic short-form video editing, subtitles/text and revisions.
Coordinate with professional video staff when higher production quality is required.
Professional cinematic production skills are not required, but candidates should not depend on a production specialist for every simple social-media video.
6. On-Camera Flexibility
Counselors or other employees may normally present education-related videos, but CMEs must be willing to appear on camera when reasonably required.
This is not a full-time presenter/influencer position. The expectation is simply that useful content should not be unnecessarily delayed because another presenter is unavailable.
7. Content Accuracy & Approval
International education content requires strong factual accuracy. The normal workflow is:
CME Content → Counselor/Education Fact Review → University Representative Review → Revisions → Final Approval → Publication
Obtain required information from relevant Counselors.
Personally communicate with relevant university representatives for external content approval.
Coordinate requested changes and resend revised content.
Follow up professionally until final approval.
Never publish education information based on assumptions when specialist verification is required.
8. University Representative & English Communication
CMEs will communicate directly with international university representatives regarding content review and approval.
Candidates must be able to:
- Write professional English messages/emails.
- Communicate confidently with university representatives.
- Understand university/program information and written feedback in English.
- Explain content and ask clarification questions professionally.
- Coordinate revisions without misunderstanding important information.
- Represent Elevate professionally.
- Strong working English is a critical requirement and may be directly assessed during recruitment.
9. Content Productivity & Pipeline Management
As a general working expectation, each CME may progress approximately one content topic per working day, depending on complexity and format.
A topic may include:
Research + Written Content + Graphic Direction + Video Concept/Script + Review & Approval Coordination
This does not simply mean writing one caption per day. Performance considers output, complexity, quality, timeliness, approval turnaround and content results.
CMEs must simultaneously manage content at different stages—research, writing, design, Counselor review, university review, revision and approval—while tracking deadlines, follow-ups and bottlenecks.
10. Platform Awareness & Content Performance
Understand content requirements across Facebook, TikTok, Instagram, YouTube, Telegram, LinkedIn where relevant and other company platforms.
Adapt hooks, lengths, formats, captions, video structures and CTAs appropriately.
Review basic content-performance data after publication.
Learn from weak-performing content and audience response.
The role does not end with publication. Content exists to produce a result.
11. Team Collaboration & Company Support
Report to and work closely with the Assistant Marketing Manager.
Participate in content planning and Marketing meetings.
Follow assigned priorities, deadlines, brand guidelines and company direction.
Provide progress updates and raise problems early.
Work closely with Counselors, Commercial, Design, Video and Social Media teams.
Occasionally support events, university visits, content capture or other teams when reasonable assistance is required.
Maintain organized content files, approval records and working documents.
Perform other reasonable duties assigned by the Assistant Marketing Manager or Management.
Key Performance Expectations
Performance may include:
- Content output against agreed targets
- Content quality and accuracy
- Approximately one content topic/working day where reasonably achievable
- On-time completion and approval turnaround
- Quality of writing, graphic briefs and video/scripts
- Content performance
- Audience/brand adaptability
- University communication and approval management
- Content pipeline organization
- Proactive content ideas
- Reliability and Marketing Team collaboration
- Exact targets may vary according to content complexity, campaigns and business priorities.