Senior Marketing Executive in Yangon

Senior Marketing Executive

Yoma Strategic Holdings Ltd.

Hlaingtharya | Yangon

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Senior Marketing Executive

Senior Marketing Executive

Yoma Strategic Holdings Ltd.

APPLY HERE

Senior Marketing Executive

Yoma Strategic Holdings Ltd.

Myanmar - Yangon

Hlaingtharya | Yangon

22 Mar 2024

APPLY HERE

Experience level

Experienced Non-Manager

Job Function

Marketing, Media, Creative

Job Industry

Others

Min Education Level

Bachelor Degree

Job Type

Full Time

Job Description

A Good Opportunity for ..

Develop comprehensive offline marketing strategies aligned with overall marketing goals. Define target audiences and determine the most effective channels and tactics to reach them.
Create and manage offline marketing campaigns, including print advertising, direct mail, radio, television, outdoor advertising, and other traditional media. Coordinate with creative agencies and vendors as necessary.
Plan, organize, and oversee events, trade shows, and exhibitions. Ensure seamless execution and representation of the company's brand at these events. Evaluate the effectiveness of each event.
Collaborate with the design and content teams to create offline marketing materials such as brochures, flyers, posters, and promotional items.
Manage the budget allocated for offline marketing initiatives. Monitor spending and ensure cost-effective allocation of resources.
Stay informed about industry trends and competitor activities in the offline marketing space. Utilize market research to identify opportunities and threats.
Work closely with the digital marketing team to ensure a consistent brand message across all marketing channels. Collaborate with merchant acquisition, campaign, creative, product management, and other departments.
Measure and report on the performance of offline marketing campaigns. Use key performance indicators (KPIs) to assess the impact on brand visibility and customer engagement.

Open To

Male/Female

Job Requirements

Bachelor's degree holder in any field preferred
Proven 3-4 years of experience in a similar role
Excellent knowledge of Microsoft Office Excel, and PowerPoint.
Highly motivated and target-driven with a proven record in sales.
Responsible for managing marketing budgets and allocating resources effectively to maximize ROI.
Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines is crucial for success in this role.
Need to analyze marketing data and metrics to assess the effectiveness of campaigns and make data-driven decisions.
Excellent communication, negotiation skills and strategic thinking.
Leadership skills are essential for this role.
Flexible to work at weekends.