We are seeking a creative and strategic Head of Marketing to lead the Marketing & Communications function at Myanmar Metro Bank. This pivotal role involves developing and executing comprehensive online and offline marketing strategies, managing the launch of new products, services, brands, promotions, and campaigns, and collaborating with other departments to identify and address customer needs. The Head of Marketing will also collaborate with promotional partners to negotiate joint marketing activities and campaigns, supervise all online and offline communication channels, and evaluate the effectiveness of various communication strategies to implement improvements. The role is integral to the creation and execution of a strategic marketing and communications plan designed to reach our target audience and expand our customer base. This is an outstanding opportunity for an experienced Head of Marketing to significantly contribute to our growing bank's brand and market presence in Myanmar.

Key Responsibilities:

1. Strategic Marketing and Communications

• Develop and execute comprehensive online and offline marketing strategies.
• Formulate and implement goals, strategies, and plans for integrated marketing campaigns.
• Build, manage, and execute a strategic marketing and communications plan across all media to target the appropriate audience and customer base.

2. Product and Campaign Management

• Drive the launch of new products, services, brands, promotions, campaigns, and innovative marketing techniques.
• Collaborate with other internal departments to identify and address the needs of both internal and external customers.

3. Partnership and Negotiations

• Foster relationships and liaise with promotional partners to negotiate joint marketing activities and campaigns.

4. Digital and Traditional Communication Management

• Supervise the development, management, and maintenance of all online and offline communication channels.

5. Performance Evaluation and Improvement

• Assess the effectiveness of various communication strategies.
• Implement recommendations for improvements to ensure the continuous evolution of marketing strategies.

• Bachelor's degree in Marketing, Business Administration, or a related field; an MBA would be an added advantage.
• Proven experience in a similar role, preferably within the banking sector.
• Demonstrable experience with building effective marketing and communication strategies.
• Excellent interpersonal and negotiation skills.
• Strong knowledge of current marketing trends and techniques.
• Exceptional verbal and written communication skills.
• Proficient in Microsoft Office and knowledge of marketing software and online applications.
• Proactive and able to work under pressure.
• Fluent in both English and Burmese