Job Purpose

Senior Manager/ VP – We are looking for an experienced business leader with proven record of app monetization, growth, download and Go-To-Market strategy while working with internal and external stakeholders. You will be leading the high-performing team to achieve departmental revenue KPIs by identifying user segments and offering best value for the customers. This role requires strong business acumen and deep understanding of emerging digital services. The person needs to be an excellent communicator with great team management skills.

• Drive App download, MAU and DAU by working with stakeholders
• Identify opportunity to monetize app usage by integrating digital eco system
• Lead and strategize allocated budgets to increase ARPU
• Plan and execute growth and monetization initiatives across the customer lifecycle (acquisition, engagement, usage, retention, and monetization).
• Expert on the customer segmentations to offer best value by upselling products and services
• Lead and manage local and global partnerships, including Telco, content, AdTech, and digital partners, from onboarding to performance optimization.
• Oversee payment and monetization operations, including settlements, reconciliations, revenue assurance, margin control, and monetization effectiveness.
• Ensure compliance with regulatory and internal guidelines, while managing complaint governance and service quality.
• Identify, evaluate, and scale new revenue streams and business opportunities across DOB/DCB, VAS, AdTech / Ad Monetization, and digital services, with full ownership of P&L and revenue targets.
• Drive end-to-end partner and product management by collaborating with IT, Finance, Legal, Compliance, Brand, BA, RA, Aggregators and content providers
• Perform additional duties and scopes assigned by the organization to support the growth of Digital Entertainment and Partnership function
• App Download
• App DAU/ MAU
• App Monetization
• DOB/ Entertainment Packs revenue
• DOB/ Entertainment Packs UU
• Marketing to advise and present on KVs and messages
• Vendors & content providers to enrich contents on app
• Technology to integrate multiple systems to launch new services and applications
• Customer Care on product decks, knowledge sharing and FAQs
• Finance to ensure that the payment processes are aligned
• Legal & Regulatory to align that the team is applied with current requirements

Education

• Bachelor’s degree in business, Finance, Marketing, Technology, or a related field.

Experience

• Minimum 7 years of experience in business development or commercial roles within Telco, MFS, Wallet, Payments, DOB/DCB, VAS, AdTech, or digital platforms.
• Minium 3 years of experience in managing a high-performing teams in dynamic working environment.
• Strong understanding of payment flows, digital monetization, AdTech fundamentals, DOB/DCB operations, and complaint management.
• Proven experience in partner acquisition, revenue growth, P&L ownership, and monetization strategy.
• Solid exposure to Entertainment and digital content ecosystems across mobile and PC platforms.
• Demonstrated ability as a self-starter with strong business sense and commercial acumen.
• Strong analytical, research, and problem-solving skills with attention to financial details.
• Excellent communication and stakeholder management skills; fluent in English.
• High-energy, hardworking, innovative, and a collaborative team player with professional conduct.

Key Skillsets (3 - 5 skillsets)

• Leadership and Team Management
• Advanced Excel and analytical tools
• Project Management
• Analytical Skills
• Communication
• Strategic Thinking