The Senior Content Development Specialist will play a key role in shaping the content direction and storytelling strategy for KBZPay’s Message Tab (Official Accounts). This role requires a balance of creativity and strategy — leading content planning, ideation, and execution to drive user engagement, feature adoption, and brand affinity within the KBZPay ecosystem.You will oversee content initiatives across multiple Official Accounts, guiding the tone, structure, and impact of every piece published. This position is ideal for someone with strong editorial instincts, digital storytelling skills, and the ability to turn data and insights into engaging narratives.

• Content Strategy & Planning: Lead the development of content strategies, calendars, and frameworks for internal Official Accounts, aligning with business objectives and user engagement goals.
• Creative Direction: Oversee the creative process — from ideation to final output — ensuring consistency, storytelling quality, and alignment with KBZPay’s brand voice.
• Editorial Excellence: Craft and edit articles across formats (short, medium, long-form) with a focus on clarity, originality, and engagement.
• Team Collaboration: Work closely with designers, motion designers, and video editors to produce visually compelling and narrative-driven content.
• Campaign Integration: Collaborate with marketing, partnership, and product teams to translate business priorities into engaging content campaigns.
• Performance Optimization: Monitor content performance metrics (views, engagement, etc.) and refine strategies based on data insights.
• Trend Leadership: Identify and adapt emerging content and platform trends to keep KBZPay’s Message Tab relevant and engaging.
• Mentorship & Review: Provide guidance and constructive feedback to junior content specialists and freelancers to maintain high editorial standards.
• Creative Brainstorming: Generate and propose creative ideas and new engagement initiatives for internal Official Accounts.

• Bachelor’s degree or higher in Marketing, Communications, Journalism, or related fields.
• Minimum 3 years of experience in content strategy, digital marketing, or editorial development, preferably within tech, digital media, or fintech.
• Proven record of managing end-to-end content campaigns that drove measurable engagement.
• Demonstrated ability to lead content planning and mentor junior writers.
• Passion for digital trends, mobile apps, and creative storytelling.
• Excellent command of English and Burmese (both written and verbal).