An Excellent Opportunity for ...
Job Purpose
As Senior Manager / VP - Head of Gaming & VAS, must be capable business leader with solid background and proven track record in gaming and VAS industry.
The role entails outlining the strategy for how to increase gaming and VAS product positions to take including how to deliver on user and revenue targets. The job entails launching new products and markets as well as taking existing products to accelerate growth.
Responsible for Develop Gaming & VAS strategy through partnership and perform activities regarding strategic objectives linked to digitalization, internet, and digital services, digital service enablers for driving organization KPIs such as digital KPIs, active users, strategic goals, and tasks to gain competitive advantage.
Ensure availability of company products across geography and ensure smooth functioning of overall channel & digital business operations such as payment channel & services, website, direct operator billing, gaming product & performance management, and digital partnership. Stay current on the latest technology and identify new marketing opportunities.
- Develop and execute a comprehensive product strategy for gaming, cloud gaming, data, platforms, digital products, value-added services, and gaming network experiences, aligning with company goals and market trends.
- Conduct market research, competitive analysis, and customer insight assessments to identify opportunities, emerging trends, and innovation initiatives that drive business growth.
- Lead the end-to-end product lifecycle, from ideation to launch, prioritizing product enhancements and investment initiatives to deliver innovative, customer-centric solutions.
- Prioritize product features, enhancements, and investment initiatives based on customer feedback, market demand, and business objectives to maintain a competitive market position.
- Drive superior gaming and digital customer experiences by applying design thinking principles and collaborating with design, UX, technology, and operations teams to create immersive, intuitive, and seamless user journeys across all touchpoints.
- Develop and implement monetization strategies across gaming, digital products, and value-added services to optimize revenue, profitability, retention, and customer lifetime value.
- Expand gaming distribution channels, platform integrations, and partner touchpoints to increase product accessibility, customer acquisition, and market reach.
- Drive data-driven products and personalized services while collaborating with technology teams to optimize gaming network performance, ensuring low latency, reliability, and seamless connectivity.
- Identify, negotiate, and establish strategic partnerships with game developers, content providers, technology partners, and third-party service providers to strengthen product offerings and expand the gaming ecosystem.
- Vertical and Parallel Stakeholder management to ensure that the strategy is developed in win-win situation.
- Complete understanding of good customer journey to create customer stickiness and delight
- Understanding of P&L
- Grow customer lifetime value and increase share of wallet; in turn, growing retention rates through the implementation and optimization of customer-focused digital services
- Recruit, retain and develop high-quality commercial, marketing and product experts and lead the team to deliver the organization’s objectives.
- Good understanding of customer lifetime value, and create customer value by offering best value to customers in segments.
Core competencies:
- Product Management
- Project Management
- Strategic Thinking
- Data-Driven Decision Making
- Innovation and Creativity
- Financial Acumen
- Technical Knowledge on gaming technologies, platforms
- Depth knowledge of VAS
Functional competencies:
- Product Development & Lifecycle Management
- Market Analysis & Consumer Insights
- Gaming & Telecommunications Expertise
- Customer Experience & UX Optimization
- Data Analytics & Performance Management
- Partnership & Stakeholder Management
- Collaboration and Cross-Functional Communication
- CVM/ CMP
Soft skill & Behaviors competencies:
- Communication & Influencing
- Customer Focus
- Adaptability
- Problem Solving
- Negotiation & Relationship Building
- Time Management
Leadership competencies:
- Results Orientation
- Risk Management
- Accountability
- Customer-Centric
- Continuous Improvement
- Team Development