တိုင်ကြားမှု အောင်မြင်ပါသည်

Responsible for the daily operation, content planning, and content execution of the TikTok account, with the goal of improving content quality, follower growth, engagement performance, nd the brand's technology-forward expression. This role also supports the brand team wit roduct-feature understanding, technology media briefs, and internal technical knowledge sharin

Key Responsibilities

1. TikTok Account Operations

• Manage the daily operation of the OPPO TikTok account, including content publishing, account maintenance, comment engagement, trend tracking, and performance review.

• Develop technology-oriented mobile product content plans and publishing schedules for Tik Tok based on brand calendars, product selling points, user interests, and platform trends.

• Continuously monitor local TikTok trends and technology-content formats, and translate them into content directions suitable for OPPO.

• Regularly analyze account data, including views, engagement rate, completion rate, follower growth, and related metrics, and propose optimization recommendations.

2. Content Planning and Execution

• Plan short-form video content around OPPO product features, usage tips, user scenarios, brand campaigns, and related themes.

• Translate complex smartphone features into clear, engaging, and highly shareable TikTok content.

• Own content topics, scripts, shooting concepts, visual expression, copywriting, and publishing captions.

• Coordinate internal and external resources, including shooting, editing, and KOC, to move content from planning through launch.

3. Product Knowledge and Technology Media Support

• Study and understand product training materials provided by headquarters, and provide product-feature training for technology media in line with local communication strategies.

• Provide product and technical knowledge support to other team members, helping the team understand and communicate OPPO product advantages more accurately.

• Knowledge of smartphones, technology products, imaging features, AI features, or the digital consumer electronics field, with strong learning ability.

• Experience in TikTok short-video account operations, social media content planning, or technology-related content.

• Strong understanding of TikTok content logic, young-user communication styles, and popular content formats.

• Strong capability in technology-product content planning, with the ability to independently handle topics, scripts, copywriting, and execution follow-up.

• Good communication and coordination skills, with the ability to collaborate across brand, design, editing, sales, media, and related teams.

• Proactive working style with strong execution capability.