A. Digital Content Creation Create engaging digital content, including posters, banners, social media graphics, videos, reels, and promotional materials for school activities. Capture photographs and videos of school events, student activities, competitions, celebrations, workshops, and special occasions. Edit photos and videos to produce high-quality content suitable for digital platforms. Ensure all content follows the school's branding guidelines and maintains a professional image. B. Social Media Management Manage and update the school's official social media platforms, including Facebook, Instagram, TikTok, and other approved digital channels. Prepare and maintain a monthly social media content calendar for school activities and events. Publish event announcements, activity highlights, student achievements, school news, and promotional posts according to the approved schedule. Respond to general inquiries and comments professionally, referring sensitive matters to the appropriate department. Monitor audience engagement and recommend improvements to increase reach and interaction. C. School Activities and Event Promotion Coordinate with teachers, academic departments, administration, and event organizers to collect information about upcoming school activities. Develop digital promotional materials for school events, including sports days, celebrations, competitions, educational trips, workshops, exhibitions, and extracurricular activities. Support the promotion of school events before, during, and after each activity. Document events through photography, videography, live updates, and post-event highlights. Prepare event recap posts and digital reports to showcase school achievements and participation. D. Digital Marketing Campaigns Plan and implement digital campaigns to promote school programs, activities, admissions, open days, and special events. Assist in managing paid digital advertisements, subject to management approval and the allocated budget. Identify suitable digital marketing trends and creative approaches to improve the school's online visibility. Support student recruitment and school branding campaigns when required. E. Coordination and Communication Work closely with teachers, school administration, admissions, and management to ensure accurate and timely communication. Collect event schedules, activity details, approved photographs, and relevant information from responsible departments. Ensure all announcements and promotional materials are reviewed and approved by the authorized personnel before publication. Coordinate with external designers, printers, photographers, or marketing agencies when necessary. F. Reporting and Performance Monitoring Prepare monthly reports on social media performance, content published, audience engagement, reach, and campaign results. Track the effectiveness of digital marketing activities and recommend improvements. Maintain an organized digital archive of school photographs, videos, designs, and published content. Monitor content deadlines and ensure timely delivery of assigned marketing materials. G. Student Privacy and Child Protection Obtain the necessary school authorization before publishing student photographs, videos, names, or personal information. Follow the school's student safeguarding, consent, confidentiality, and social media policies. Ensure all published content is appropriate, respectful, and aligned with the school's values. Protect confidential school information and avoid unauthorized publication of internal matters.
Conduct market research to identify trends, competitor activities, and potential opportunities. Collaborate with the leadership team to align marketing efforts with the overall school strategy. Safeguard and enhance the school's brand image, ensuring consistency across all communication channels. Create engaging and relevant content to showcase the school's unique offerings. Oversee the school's online presence, including website management, social media, and other digital platforms. Plan and execute events, both online and offline, to promote the school to prospective students and parents. Coordinate participation in international education fairs and conferences. Build and maintain relationships with brand partners for PR and Sponsorships Develop and manage the marketing budget, ensuring cost-effective strategies and a positive return on investment. Track and report on key performance indicators to assess marketing campaign effectiveness. Recommend improvements and adjustments based on campaign performance data. Assist in managing and optimizing the marketing budget.