CRM Executive (Marketing Department) Role Overview: The CRM Executive supports the Marketing Department by managing customer relationships, driving loyalty program performance, and enhancing customer engagement across both digital and in-store channels. Key Responsibilities: Manage and operate the Insider Member Program (registration, points system, benefits, and redemption process) Develop and execute strategies to increase member acquisition, retention, and repeat purchases Coordinate with store teams to ensure effective member recruitment at point of sale Plan and execute CRM campaigns, promotions, and loyalty initiatives in alignment with marketing activities Prepare and present monthly CRM reports, including member growth, sales contribution, and campaign performance Maintain and manage the customer database, ensuring accuracy and proper segmentation Oversee and manage digital customer communities (e.g., Facebook Insider Group) to drive engagement and brand loyalty Supervise customer communication channels (e.g., Messenger, Viber), ensuring timely responses and consistent brand tone Collaborate with the Marketing team on campaign planning, content direction, and customer engagement strategies Train and support sales staff on CRM initiatives and membership promotion techniques