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CRM Executive (Marketing Department) 

Role Overview:  
The CRM Executive supports the Marketing Department by managing customer relationships, driving loyalty program performance, and enhancing customer engagement across both digital and in-store channels. 

Key Responsibilities: 

• Manage and operate the Insider Member Program (registration, points system, benefits, and redemption process) 

• Develop and execute strategies to increase member acquisition, retention, and repeat purchases 

• Coordinate with store teams to ensure effective member recruitment at point of sale 

• Plan and execute CRM campaigns, promotions, and loyalty initiatives in alignment with marketing activities 

• Prepare and present monthly CRM reports, including member growth, sales contribution, and campaign performance 

• Maintain and manage the customer database, ensuring accuracy and proper segmentation 

• Oversee and manage digital customer communities (e.g., Facebook Insider Group) to drive engagement and brand loyalty 

• Supervise customer communication channels (e.g., Messenger, Viber), ensuring timely responses and consistent brand tone 

• Collaborate with the Marketing team on campaign planning, content direction, and customer engagement strategies 

• Train and support sales staff on CRM initiatives and membership promotion techniques 

Requirements: 

• Experience in CRM, Marketing, or Customer Engagement 

• Strong analytical skills with ability to interpret data and generate reports 

• Good communication and coordination skills across teams 

• Familiarity with social media platforms, messaging tools, and POS/CRM systems