Understand and align with the company’s overall goals, vision and long-term brand strategy. Collaborate closely with the Managing Director to identify market potential, define go-to-market strategies, and develop robust distribution plans. Own the full brand lifecycle from strategic planning to execution across all consumer touchpoints. Develop and manage brand equity by ensuring consistent brand positioning, identity, messaging, and tone across campaigns and channels. Monitor market trends, customer insights, and competitor activity to adjust brand strategies accordingly. Lead new product development initiatives including concept testing, packaging development, pricing , and launch plans. Design and implement effective consumer and trade marketing programs to drive brand awareness, market share, and sales growth. Plan and manage ATL, BTL ,and digital campaigns to support product visibility and brand strength. Create annual marketing calendars and oversee timely execution with cross-functional teams (Sales ,R & D, Creative, Finance). Track, analyze , and report the effectiveness of marketing initiatives and promotions. Provides insights and strategic recommendations to optimize ROI. Utilize data analytics and consumer feedback to guide decision-making and continuous improvement. Manage external agencies (creative , media, research ) and internal teams to deliver consistent and high-impact campaigns. Represent the brand at trade shows , exhibitions, and key industry events. Develop and control brand and marketing budgets, ensuring efficient allocation of resources. Oversee project timelines to ensure all initiatives are delivered on time and within budget.
- Experience in Merchandising (FMCG ) fields. - Strongly in Merchandising and Demonstration sections . - Can be plan Product Display -Good Communication and personality . - Can be aline with Company Rule and Policy .
Plan and oversee the auditing process Allocate responsibilities to junior and staff auditors Review team members’ work for accuracy and compliance Perform effective risk and control assessments Complete audits on time and submit reports to auditing manager Present audit findings and find ways to increase compliance and efficiency Coordinate periodical audits
Professional to seek out new business opportunities in Markets (Myanmar and oversea). Identify partnership opportunities, maintain existing business. Hunt for new customers and build up strong sales pipeline. Responsible for assigned KPIs, including but not limited to, sales target, customer meetings, sending sales lead, make cold calls for new business. Maintain regular contact with customers, increase revenue from existing customers and assure high level of customer satisfaction. Regularly arrange face-to-face meetings with key decision makers Complete an in-depth needs analysis for the customer and identify areas of the business where value added services can be provided to optimize the organizations supply chain and logistics function. Provides the operation of the Supplier Selection and Performance Evaluation system To provide and support to brands in capacity planning and supplier evaluation. Ensuring the implementation of overseas supply chain strategies created for newly entered countries and executing the operations. Follow up on invoicing and billing with the customers and ensure the credit limits not exceeded and overdue as agreement. Responsible for making timely and accurately updates in sales management system as per company rules Additional assigned By Managements