Formulate and Execute Marketing Strategies for our brand (Beer) to enhance Brand Equity. Manage external agencies and suppliers to execute brand activities. Project planning and timely execution by taking corrective measures as needed. Manage & track the budget in individual areas on a monthly basis. Manage brand activation programs and sponsorship activities to get maximum coverage and the best benefit from organizers for the brands. Contribute to developing communication campaigns to strengthen the brand. Execute and monitor brand activities within the budgets. Develop OOH Branding (Bus, Train, Wall, Home, Supermarket, etc..) to increase brand awareness. Measure and report the performance of all projects and assess against KPIs. Develop POSM items to be used in branding events and activities to increase brand awareness.
Responsible for achieving sales volume, market share and the effective representation of the company and brand customer. Communication with both draughts and non- draught outlets, sundry shops and check the hygiene and POSM items, and enter the data to the DVAQP system and check the stock in hand. Handle the direct sales of all brands during outlets visit. Daily, weekly and occasional report the market feedback and competitors’ information. Weekly NOV plan for the respective areas and checking SP’s during the visit. Achieve the set sales target. Compare, negotiate and advise the outlets regarding the sales plan and support BE for outlet promotion during seasonal and regional festivals. Negotiate with the township government departments for company FL license, transport pass and signage tax.
Responsible for the development of minor enhancement of business solutions and reports based on functional and technical requirements and some of integration process. Prepare materials for technical specification and documentation for program specifications from requirements To work closely with functional leads of internal and external parties to achieve the goals Take a part in the development, implementation, integration, testing with supporting team Design and provide operational / management reports in time
Ensure getting government approvals within approved policy to meet with operation requirement. Prepare MIC proposal, MIC approval, Import, Chemical, Industrial, Narcotic/Drug Usage & Storage License applications Prepare comparisons, contracts for company business with Third party. Support the purchasing function and deal with other relevant departments and communicate with supplier. Comply with purchasing policies and procedures, and procurement code of ethics during supplier negotiations and contracts award process.
Achieving sales target by continue review of sales activities and conduction monthly sales review with the sales team Meeting to gather relevant feedback for either strategic sales planning or operations coordination with another department. Generate incremental sales through medium/long term sales strategy planning. Collaborating with other departments to improve sales operations involving either logistics or business issues. Build and maintain a high-performance sales team, maximizing individual. Potential through training, coaching, directing and motivating to maximizing team synergy and for succession planning
To be responsible for the finished good transport movement receiving, storing, route, monitor, control and rule and discipline prevent the other rent to transport cost Prepare In-house truck daily trip report. In-house truck loading weight calculation, and route planning. Checking the GPS tracking systems, Checking the black box situation Arrangement and assign driver and helper for In-house truck. Driver& Helper Interview has Recruitment and preparation (Interview, Post test)
Implement trade marketing plans aligned with brand & sales objectives Ensure strong in-store visibility, merchandising & display standards Support on-trade and off-trade channel growth Develop brand experience outlets & partnership programs Coordinate exclusive draught beer programs with sales team Plan and execute consumer & trade promotions Manage wall chart programs, seasonal promotions & music events at outlets Track promotion performance & ROI Work closely with sales team on monthly targets & initiatives Conduct market visits & outlet audits Identify low-sales region opportunities & activation plans Monitor competitor activities & market trends Analyze sales data & recommend improvement actions