● Support end-to-end execution of brand programmes across mono-brand and multi-branded retail channels. ● Ensure programme implementation aligns with approved policies, standards, and timelines. ● Coordinate programme rollouts and act as the main point of contact for channel partners. ● Communicate programme requirements, eligibility, and compliance clearly to partners. ● Track partner progress and follow up on deliverables to ensure timely execution. ● Work closely with Sales, Marketing, Finance, Operations, and Supply Chain teams. ● Coordinate with external agencies and vendors as required. ● Ensure effective information flow between brand principals, internal teams, and partners. ● Support retail initiative deployment and ensure branding and execution meet brand standards. ● Conduct market checks, maintain programme documentation, and support audits and reviews.