In the competitive landscape of talent acquisition in Myanmar, writing a strong job advertisement is an important step towards attracting the right candidates for your organization. A well-written Job Post Ad is the first point of contact between your organization and potential candidates, so it is crucial to make it exciting, include the most important details of the role, and about your company. This article will share effective tips on writing a job post that captures the attention and interest of top candidates. while increasing the number of potential number of job applications. 

Industry Standard Job Titles

A Job Post Ad that uses industry standard job titles are more likely to be understood and attract candidates. Industry standard job titles allow you to communicate what positions your company are hiring even before the candidate reads the job description. 

Additionally, using industry standard job titles increases the chance of your Job Post Ad reaching more candidates with the right skillset. 

It is recommended to avoid using internal titles or buzzwords which candidates may not understand, such as “Sales Superstars” or "Revenue Crusader" etc. Use titles such as “Sales Manager” or “Business Development Manager” that are more common and widely understood.

Overview of Your Company - Who You Are and What You Do

A good Job Post Ad should include a short summary of your company. This provides an insight into your organization, providing potential candidates with a better understanding of your company culture, values, and the nature of the work you do. This brief but impactful segment is crucial in attracting high-quality job seekers who are not only looking for a job but also for an employer that aligns with their career goals and aspirations.

Key Responsibilities

A good Job Post Ad highlights the primary responsibilities of the role in short sentences. It is recommended to have 3-5 bullet points outlining the overview of the key responsibilities that are relevant to the position. Avoid having too much text or generalized requirements as they may not be relevant to what your company actually requires.

By clearly communicating what the expectations and responsibilities of the role are, candidates can better understand if the position is a right-fit with their work experience and skill-set. This will increase the chances of receiving more relevant high-quality CVs.

Hiring Managers should consider the following details to be included in this section:

1. Short summary of the company and role 

2. What will the candidate do in the short-term?

3. What are the long-term goals or expectations of this role?

Must-Have or Preferred Qualifications or Experience

A good Job Post Ad will also include a list of must-have or preferred qualifications and requirements from the candidate that is essential for the role. 

Hiring Managers should consider the following details to be included in this section:

1. Education level

2. Years of experience

3. Knowledge or experience using specific Software

4. Knowledge or experience in a specific industry (e.g. insurance, telecom, FMCG, retail)

This helps to ensure that only candidates with the relevant experience and qualifications will apply.

Here is an example of a JobNet Job Post Ad. While Hiring Managers do not need to follow the exact format, the JobNet Job Ad can serve as a guide to help you get started. 

About JobNet Group

JobNet Group (combined with JobNet.com.mm and Alote.com.mm) will continue to significantly invest in more innovative product updates, features, and technology advancement to support Myanmar business and the HR industry, so you can keep up or stay ahead of the competition and achieve your business goals.

To learn more about any of our products or features, email us at sales@jobnet.com.mm or call 09 9544 591 77 and we will reach out to you as soon as possible.