Main Duties and Responsibilities

1. Marketing Duties
• Provide support in the execution of marketing activities to promote assigned programmes and university partners.
• Assist in development and execution of direct marketing initiatives and roll-out of best-in-class activities
• Be the main liaison for Sales Team to pro-actively engage stakeholders ensuring alignment of business objectives and sales targets, and working together to achieve optimum enrolment outcomes
• Generate leads for the assigned programmes across different media channels to meet domestic enrolment targets
• Develop online and offline marketing initiatives to ensure optimised reach of target segments
• Plan and execute tactical marketing campaign
• Track and monitor enquiries and/or leads generated to measure success for each campaign
• Analyse available data to evaluate ROI of each marketing effort
• Implement advertising plan and strategies
• Collect market intelligence, conduct market analysis, and understand the marketing channels and costs in each location so as to budget effectively for each location.
• Manage BTL and production of marketing materials

2. Staff Management
• Manage team members and ensure consistency of performance and balanced workflow
• Assist team member in covering or sharing of duties during leave or maternity period.

3. Brand Management
• Manage and ensure all marketing activities and materials produced uphold the brand values including consistency and alignment with brand guidelines
• Be key quality controller for all printed collaterals

4. Budget Management
• Manage marketing budget based on set objectives and targets
• Manage and monitor marketing budget allocation against planned marketing activities
• Manage and track all expenditure against approved budgets

Requirements

Min Education Qualification

Degree in Marketing, Advertising, Business, Public Relations or equivalent

Min Years of Experience

3-4 years of experience with proven track records

Knowledge, Skills & Abilities
• Sound marketing and project management experience, preferably in online and digital advertising
• Sound knowledge of CRM
• Experience in working with cross-functional departments
• Ability to multi-task with high sense of initiative
• Fluent with suite of Microsoft Office applications

Other Requirements

• Independent and dynamic personality
• Local resident with proficiency in written and spoken English

Candidate with incomplete application will not be shortlisted and only shortlisted candidate will be contacted. Interested candidates who enjoy working in a fast-paced, dynamic environment are invited to send in a detailed resume (stating current and expected salaries) along with a recent photograph to HR@star-education.com.sg