Job Description

• To ensure that brand plans are aligned with total company directions for the next five years, and to identify preparatory work and capabilities needed to realize the vision.
• To search for new sources of growth for personal care outside of traditional NPDs and advertising.
• Participates in every stage of the Long Term Planning process, and being able to translate this to concrete short and mid-term plans.
• Identifies opportunities for new products to be launched in the market and participate in the development of these innovations, led by Innovations Team.

Education & Experiences
• College Graduate.
• At least 5 years’ experience in implementing Marketing Programs.

Working Location
• Hlaingtharya.

Knowledge, Skills & Attitudes

Knowledge
• Market Intelligence Data specific to Personal Care.
• Basic understanding of Research/Advertising Media Processes.
• New Product Development (NPD) Process.
• Latest trends in Personal Care.

Skills
• Project Management.
• Brand Equity Management.
• Consumer Insighting.
• Strategy Development.
• Trend Spotting/Foresighting.
• Financial evaluation.
• Forecasting.
• Emotional Intelligence/Interpersonal Savvy.
• Negotiation.
• Entrepreneurship.
• Portfolio Management.

Attitudes
• Tolerance for Stress/Grace under pressure.
• Open-Mindedness.
• Thoroughness.
• Constant improvement/striving for perfection.
• Curiosity (understanding the deeper “why”).
• Continuous learning/Thirst for Knowledge.
• Perseverance.

Competencies

Core/Corporate Competencies
• Management and Development of the Self
• Care for the Business
• Courage
• Quality Consciousness
• Drive for Excellence
• Thinks Customer
• Innovation
• Organizational Acumen

Leadership Competencies
• Visioning
• Business Perspective
• Problem Solving and Decision Making
• Aligning with Customer Needs
• Financial Management
• Leading Innovation
• Managing for Success
• Action Management
• Ethical Orientation
• Managing Change
• Organizational Communication
• Engaging People

Functional Competencies
• Market and Industry Situational Analysis.
• Market Research Design.
• Research Implementation Management.
• Market Segment Analysis.
• Market Intelligence and Trade Audit Skills.
• Product Positioning.
• Brand Health Management.
• New Product Development.
• Marketing Mix Strategy.
• Management of Creative Work.
• Promotion planning, Implementation and Monitoring.
• Digital Marketing.