• - Develop innovative recommendations and solutions for releasing content.
• - Translate brand needs into sound recommendations for content strategy, plans and tactical execution
• - Keep up with latest advances in search advertising platforms and technology
• - Ensure integration of digital efforts into overarching marketing campaigns.
• - Establish KPIs for all content. Evaluate content against those KPIs and use this data assist with decision making.
• - Capture insights to develop targeted content that speaks directly to customer’s mindset
• - Ensure all content programs embrace monitoring, measurement, analysis and continuous optimization.
• - Provide leadership on marketing communication strategy across internal and external partners.
• - Ensure all content is on-brand, consistent in terms of quality and tone of voice, for all channels including PR, collateral, digital, social media, newsletters, internal communication and more.
• - Select and manage external content vendors as appropriate.
• - Partner with internal teams and manage external vendors to execute web content, SEO, display, mobile and emerging online media campaigns.
• - Implement best practices and devise strategies to drive traffic and conversion.
• - Working with agency and internal teams, develop and implement strong digital creative and content, including landing pages, microsites, member portals, desktop and mobile applications,
infographics and banner ads.
• - Cultivate a data-driven mentality with emphasis on analysis, insight, and recommended action.
• - Evaluate effectiveness of digital programs through metrics and analysis
• - Define and own digital marketing KPIs and budgets with the ultimate goal of measuring content effectiveness via attribution modeling
• - Coordinate media agency to guarantee media plan execution in line with the agreed strategy, campaign performance monitoring and optimizations
• - Lead media buying strategy and negotiations across all media (mainly TV and digital)
• - Review and analyse Ananda campaigns and competitive activities, based on defined KPIs, supported by the media agency; provides feedback for content development based on existing
learnings
• - Test new capabilities to continuously improve media effectiveness and ROI, especially on digital.
• - Champion process and project improvements.

- Bachelor Degree strongly preferred, Digital/Social Media Marketing qualifications strongly preferred
- Daily interactions with Marketing Communications and Digital Team,
- Customer Service Digital Team, B2C and B2B Sales Teams, vendors and content partner organisations
• - 3 or more years managing a corporate brand’s digitall media channels either as a corporate employee or at an agency
• - Proficiency in knowledge of current digital media tools
• - Experience to identify critical insights (whether through trends or through hard data) and organize them into actionable plans that can be shared across content team
• - Excellent verbal and written communication skills – both in Burmese and English