• • - Develop innovative recommendations and solutions for releasing content. • - Translate brand needs into sound recommendations for content strategy, plans and tactical execution - Keep up with latest advances in search advertising platforms and technology • - Ensure integration of digital efforts into overarching marketing campaigns. • - Establish KPIs for all content. Evaluate content against those KPIs and use this data assist with decision making. • - Capture insights to develop targeted content that speaks directly to customer’s mindset • - Ensure all content programs embrace monitoring, measurement, analysis and continuous optimization. • - Provide leadership on marketing communication strategy across internal and external partners. • - Ensure all content is on-brand, consistent in terms of quality and tone of voice, for all channels including PR, collateral, digital, social media, newsletters, internal communication and more. • - Select and manage external content vendors as appropriate. • - Partner with internal teams and manage external vendors to execute web content, SEO, display, mobile and emerging online media campaigns. • - Implement best practices and devise strategies to drive traffic and conversion. • - Working with agency and internal teams, develop and implement strong digital creative and content, including landing pages, microsites, member portals, desktop and mobile applications, infographics and banner ads. • - Cultivate a data-driven mentality with emphasis on analysis, insight, and recommended action. • - Evaluate effectiveness of digital programs through metrics and analysis • - Define and own digital marketing KPIs and budgets with the ultimate goal of measuring content effectiveness via attribution modeling • - Coordinate media agency to guarantee media plan execution in line with the agreed strategy, campaign performance monitoring and optimizations • - Lead media buying strategy and negotiations across all media (mainly TV and digital) • - Review and analyse Ananda campaigns and competitive activities, based on defined KPIs, supported by the media agency; provides feedback for content development based on existing learnings • - Test new capabilities to continuously improve media effectiveness and ROI, especially on digital. • - Champion process and project improvements.

- Bachelor Degree strongly preferred, Digital/Social Media Marketing qualifications strongly preferred • - 3 or more years managing a corporate brand’s digitall media channels either as a corporate employee or at an agency •- Proficiency in knowledge of current digital media tools • - Experience to identify critical insights (whether through trends or through hard data) and organize them into actionable plans that can be shared across content team • - Excellent verbal and written communication skills – both in Burmese and English