1. ROLE
Responsible for all marketing operations, responsible for A&P budget management, ensure effective usage of fund to deliver desired results, coach and groom teams for effective operations and projects management, contribute to strategic brand development in competitive environment

2. WORK CONDITION
Frequent travelling in the country is required to understand trade customers and end consumer’s insight in different regions. On premises and off premises market visit is part of the job to understand the environment and consumers.

3. JOB DESCRIPTION

PRINCIPLE ACCOUNTABILITIES

KEY RESULT AREAS
1. Lead and implement marketing strategies for all brands
2. Abreast of market and competitive environment to formulate strategy, implement programs and monitor results to deliver growth
3. Drive communications with sales and other supporting teams for integrated brand-led operations

DUTIES AND RESPONSIBILITIES

1. Planning and managing A&P budget usage and improve efficiency
2. Manage and ensure proper A&P budget phasing according to usage plan to provide good cash flow planning for Finance
3. Develop proper planning, implementation and tracking tools for all projects and ensure the team’s proper execution
4. Supervisor all promotion activities and brand events to ensure quality delivered is matching with brand desired image
5. Champion digital strategy and programs to deliver desired consumer engagement
6. Develop new brand guideline for brand communication
7. Develop new guideline for merchandising and visibility usage in market
8. Supervise all Trade Marketing Unit functions
9. Supervise Market Intelligent Service (MIS) unit functions
10. Supervise Brand Ambassador team activities and programs
11. Develop new strategy and brand identity for new BE brand and route to market
12. Coach all direct reports for their leadership capability and team development
13. Train team members with all necessary skills for the job

JOB REQUIREMENT
EDUCATION/ QUALIFICATIONS

1) University Graduate
2) Degree/Diploma in Marketing or Business related field

SKILLS/ COMPETENCIES

1) 10 years or above Marketing and Brand experience in Myanmar or overseas market
2) 5 years+ strategic brand development including new product development and insight based research experience
3) 5 years or above hands on consumer programs implementation and execution experience in Myanmar
4) Possess excellent spoken and written Myanmar and English language ability
5) Effective communications and presentation skill
6) Understand consumer’s behavior and retail market environment both on premises and off premises
7) Team Management-Able to motivate and drive achievement /success of the Organizational goals/ departmental goals/ individual goals
8) Coach and nurture team leaders and direct report staff
9) Willing to travel within the country