Brand & Merchandising Executive

(Trade Marketing)

AYA Bank

Kyauktada | Yangon

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Brand & Merchandising Executive

AYA Bank, Kyauktada | Yangon

Brand & Merchandising Executive

AYA Bank

Brand & Merchandising Executive

(Trade Marketing)

AYA Bank

Myanmar - Yangon

Kyauktada | Yangon

29 Jul 2025

Experience level

Experienced Non-Manager

Job Function

Marketing, Media, Creative

Job Industry

Banking/ Insurance/ Microfinance

Min Education Level

Bachelor Degree

Job Type

Full Time

Job Description

An Exciting Opportunity for ...

Conduct regular visits to branches, ATMs, kiosks, partner stores, and temporary booths to verify the visibility, placement, and accuracy of branding assets (e.g., signage, decals, posters, TVC ads).
Ensure full compliance with AYA Bank’s brand identity guidelines at all physical and customer-facing locations.
Support the deployment of new campaign visuals and seasonal merchandising materials in coordination with internal teams and vendors.
Execute branch audits as per the approved audit plan, covering both exterior and interior touchpoints.
Assess the quality and consistency of the brand experience from a customer’s point of view.
Utilize standardized audit checklists and digital tools to capture findings.
Identify any branding misalignments or outdated visuals and recommend prompt corrective actions.
Capture comprehensive photo documentation and submit detailed reports after each visit.
Act as a brand representative in the field—gathering customer and staff feedback, observing market trends, and reporting competitor visibility.
Collect insights on customer engagement, campaign visibility, and the effectiveness of touchpoint branding.
Initiate feedback loops with relevant departments to optimize branding strategies and campaign impact.
Prepare weekly or monthly reports summarizing brand visibility, inventory status, audit results, and improvement plans.
Coordinate with Product, Retail, Digital signate a, and Logistics teams to ensure branding efforts are synchronized across all channels.
Conduct regular online or face-to-face meetings and presentations with division leaders, branch managers, and relevant stakeholders.
Track the implementation and completion of corrective actions at branch level.
Document feedback and provide suggestions to enhance customer-facing brand standards.

Open To

Male/Female

Job Requirements

Any Bachelor and Diploma’s degree in Marketing, Business Administration, Research, Mass Communications, or a related field.
Minimum 2–3 years of experience in branding, marketing operations, field auditing, or a related role.
Ability to travel frequently, work independently have a sense of urgency.
Strong understanding of brand identity and corporate visual standards.
Good observational and problem-solving skills with a strong attention to detail.
Proficiency in Microsoft Office (Word, Excel, PowerPoint); knowledge of basic survey tools or reporting apps is an advantage.
Excellent communication and interpersonal skills.
Fluency in both Myanmar and English languages.
Must be able to cooperate with associations in accordance with the company's rules and regulations.