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Position Purpose / Context 

Modern Trade, Trade Marketing Channel Representative is responsible for driving brand visibility, execution excellence, and sales growth across modern trade outlets. The role includes managing promotional activities, ensuring timely POSM delivery and installation, maintaining strong trade relationships, and conducting regular market visits to monitor execution standards.

Key Duties / Responsibilities

• Support the execution and monitoring of trade marketing programs and promotional campaigns across modern trade channels (supermarkets, hypermarkets, convenience stores, C&C, Horeca, etc.).
• Ensure on-time delivery, proper installation, and visibility of POSM (Point of Sale Materials) in all assigned outlets.
• Conduct regular market visits to verify store execution, merchandising compliance, and promotional setup.
• Build and maintain strong relationships with store managers and trade partners to enhance brand presence.
• Gather and report comprehensive market insights during market visits, including competitor movements (new product launches, pricing strategies, promotions, in-store activities), store performance, and shopper feedback.
• Collaborate with Sales and Marketing teams to design and adapt trade marketing initiatives based on customer and market needs.
• Track and analyze sales performance, promotion effectiveness, and field feedback to recommend improvements.
• Ensure product availability, correct shelf positioning, price compliance, and promotional support in-store.
• Track POSM inventory and ensure efficient resource utilization.

• Any Bachelor Degree holder.
• Minimum of 2-3 years of experience in trade marketing, or retail, preferably within the FMCG or consumer goods sector.
• Able to be comfortable with frequent travel to market visits and stores.
• Must have a valid driver’s license, with the ability to travel to different locations for market visits, preferably expert in Yangon Area.
• Able to clearly communicate with store staff, supervisors, and internal teams.
• Able to attention details in checking product displays, pricing, POSM setup, and reporting market information accurately.
• Able to observe and report on competitor activities, stock levels, and store conditions during market visits.
• Able to plan market visits and complete daily tasks independently.
• Proficient in Microsoft Excel for reporting (data entry) and Microsoft PowerPoint for presentations.