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• Marketing Strategy & Planning

  • Develop and execute integrated marketing strategies aligned with business objectives and revenue targets.

  • Conduct market research, competitor analysis, and consumer insights to identify growth opportunities.

  • Establish annual and quarterly marketing plans with measurable KPIs and ROI targets.

• Brand Management & Communication

  • Oversee brand positioning, brand identity, and consistent communication across all platforms.

  • Lead marketing campaigns, brand awareness initiatives, PR, and corporate communications.

  • Ensure effective campaign planning, production, and execution.

• Digital Marketing & Media Management

  • Oversee digital marketing channels, including social media, SEO, SEM, content marketing, email marketing, and e-commerce platforms.

  • Optimize paid, owned, and earned media strategies to improve campaign performance.

  • Analyze marketing data and provide actionable insights for continuous improvement.

• Customer Experience & CRM

  • Develop strategies to improve customer journeys across online and offline touchpoints.

  • Oversee CRM initiatives, customer loyalty programs, and customer feedback management.

  • Use customer data and insights to strengthen customer engagement and lifetime value.

• Team Leadership & Development

  • Lead, mentor, and develop a high-performing marketing team.

  • Set team objectives, monitor performance, and support professional development.

  • Foster creativity, accountability, and cross-functional collaboration.

• Business Collaboration & Budget Management

  • Collaborate with Sales, E-commerce, Product, and Operations teams to drive business growth.

  • Support retail and e-commerce campaigns to increase traffic, engagement, and conversion.

  • Manage the marketing budget, track campaign ROI, and report marketing performance to the CEO.

  • Recommend strategic marketing investments based on market trends and performance data.

Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is preferred.

Minimum of 5-7 years of progressive leadership experience in marketing, with proven success in brand management and digital marketing.

Strong business acumen and strategic thinking skills.

Adaptability in a fast-paced, competitive market environment. 

Data-driven decision-making capability.

A creative and innovative mindset for market positioning.

Strong negotiation and stakeholder management experience.