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Lead ATOM's creative vision and excellence by developing distinctive creative platforms, breakthrough campaign ideas and a consistent brand mood & tone across all communication touchpoints. Establish and continuously evolve the brand's creative governance, guidelines and systems while driving creative innovation, nurturing internal talent and collaborating with external creative partners to deliver impactful and differentiated brand experiences.

• Establish and maintain brand creative guidelines, visual identity standards and creative governance frameworks to ensure consistency across all brand communication touchpoints.
• Develop and continuously improve creative architecture and systems to ensure creative quality, efficiency and brand distinctiveness in competitive media landscape.
• Act as the creative guardian of the ATOM brand, ensuring all creative outputs align with brand positioning, personality and strategic direction.
• Translate brand & campaign strategies and communication briefs into distinctive creative territories, concepts and impactful campaign narratives.
• Provide creative direction and strategic recommendations to strengthen brand relevance, emotional connection and differentiation.
• Lead art direction and oversee creative development across visual design, digital content & touchpoints and integrated communication materials.
• Oversee UI/UX design direction across digital platforms and consumer touchpoints, ensuring intuitive user experiences, strong visual consistency and alignment with the ATOM brand identity.
• Coordinate, collaborate and elevate creative executions developed by internal teams and external agencies.
• Lead, coach and develop the internal creative team, fostering a culture of creativity, collaboration, experimentation and continuous improvement.
• Work closely with agency creative directors and external creative/ production partners to ensure strong creative alignment and consistent delivery of activities.
• Build effective creative collaboration across Brand, Marketing, Digital, Content and other relevant stakeholders.
• Drive continuous creative innovation by exploring emerging creative trends, technologies, formats and new approaches to ATOM brand.
• Champion the effective adoption of AI and new creative technologies to enhance creative capabilities, productivity, quality and operational efficiency.
• Encourage experimentation and creative excellence while ensuring innovation remains relevant to brand and business objectives.

Education

• Master’s degree in marketing, Advertising, Communication or related fields.

Experience

• Minimum 12 - 15 years of relevant experience in creative development, advertising, brand communication or integrated marketing, with minimum 5 years in a creative leadership or management position.
• Proven experience in developing and leading major brand campaigns, brand guidelines, digital ecosystem creative and integrated communication initiatives.
• Strong portfolio demonstrates creative concepts, art direction, visual storytelling and multi-channel execution.
• Experience leading and developing internal creative team and managing creative agency partnerships.
• Experience in telecommunications, Fin Tech, digital or other consumer-facing industries is an advantage.

Key Skills

• Creative Leadership & Vision: Ability to lead creative excellence and establish a strong creative vision.
• Strategic & Conceptual Thinking: Strong ability to translate business and brand strategies into compelling creative ideas and differentiated campaign platforms.
• Art Direction & Design Excellence: Strong understanding of visual communication, design principles and disruptive creative execution.
• Brand Governance & Consistency: Ability to establish creative standards, guidelines and systems that strengthen brand identity and consistency.
• UI/UX Design & Digital Experience: Strong understanding of UI/UX principles, user-centric design, digital interface design and user journey optimization, ensuring intuitive, engaging and brand-consistent experiences across digital platforms.
• People & Stakeholder Management: Strong leadership, coaching, collaboration and agency management capabilities.
• Innovation & Technology Adoption: Passion for emerging creative trends, AI tools and new technologies to improve creative quality and productivity