This is a strategic, execution-focused role for a disciplined professional to drive student enrollment and brand growth for Myanmar Noble College (MNC). The Executive will manage both digital and physical marketing campaigns, provide creative direction, and directly support the Head of Marketing (HOD) in achieving ambitious goals for the Engineering and Business academic fields.

Key Responsibilities:
 

 Digital Strategy & Execution Leadership

• Build, plan, and implement the overall digital marketing strategy.
• Prepare and manage the digital marketing budget and plan, including all Media Buying (Ads) activities.
• Oversee all company social media accounts (LinkedIn (primary), Facebook, Website, YouTube, and TikTok).
• Plan, execute, and monitor digital campaigns, including SMS Marketing and Email Marketing.
• Manage and improve online content quality, focusing on SEO/SEM and using Google Analytics.
• Stay current with the latest technology and best practices.
   

 Campaign Management & Creative Content

• Manage and execute both Online Ads and Physical Educational Events.
• Contribute creative ideas for compelling selling point content and copywriting.
• Provide creative design ideas and direction to the Graphic Designer.
• Manage and motivate the Content Writer and design team to achieve department goals.
• Plan and arrange promotional outdoor events and all broader marketing campaigns.

Reporting & Analysis

• Prepare daily, weekly, and monthly marketing reports for the HOD, including detailed Ads Performance Reporting.
• Conduct continuous Competitor & Market Analysis and offer strategic suggestions for business improvement.
• Forecast and track sales performance trends for the private college educational programs.

 Team & HOD Support

• Assist the Head of Marketing (HOD) with all departmental tasks and initiatives.
• Build and maintain effective relationships with internal teams and external partners.

Qualifications for Digital Marketing & Marketing Executive:
 

 Experience & Education

•  Bachelor's degree in Marketing, Business, or a related field.
•  Minimum 2+ years of experience in a marketing role, with a strong focus on digital strategy, market analysis and execution.

 Essential Skills

•  Digital Expertise: Proven proficiency in Social Media Marketing, Media Buying (Ads), SEO/SEM, Email Marketing, and detailed Ads Reporting.
•  Marketing Tools: Hands-on experience with Google Analytics and Content Management Systems (CMS).
•  Language: Mandatory good proficiency in reading and writing English.
•  Work Ethic & Conduct:

1. Highly Systematic, disciplined, and able to work under pressure while multitasking effectively.
2. Excellent communication, collaboration, time management, and learning agility.
3. Professional conduct, respectful demeanor toward educational staff and colleagues.

•  Aesthetics: A professional and decent appearance is required as a representative of the marketing team.