Position Objective:

Align marketing with the corporate business strategy by developing deep market foresights and customer insights, as well as delivering compelling propositions and communications to influence positive brand consideration and preference. He / she oversees the planning, development and execution of the branding, digital marketing, corporate communications, product development, customer’s engagement and re-marketing. In addition, the incumbent also influences the strategic direction of the business through forward looking financial and actuarial insights while supports the business to achieve its strategic and financial objectives, a optimize the profitability and value of both new and in-force business through reinsurance, product design, distribution and other strategies.

Roles and Responsibilities:

• Build the image of AIA to be a trusted global company with an innovative vision and raise the brand awareness.
• Develop a branding strategy tailored for the geographical and economic differences between the regions
• Develop and implement products portfolio strategies and innovation plans to drive business growth and increase new customer acquisitions including maintaining the overall health and sustainability of the total products portfolio.
• Develop strategies and plans to drive new customer acquisition and growth, deepen existing customer engagement and retention, as well as building in-force customer sales initiatives.
• Drive the corporate digital strategy and plans to build a leading edge adoption and practices of innovative applicable digital technologies and applications; including online and social media marketing activation.
• Develop, lead, nurture and control the planning and execution of the Healthier, Longer, Better Lives brand plans; ensuring consistency as well as systematic and effective integration across all activities and customer touch points to deliver a superior customer experience including overseeing all media, public relations, corporate communications and interactive program initiatives to enhance the corporate image.
• Build the AIA wellness program as an integral part of the AIA Brand’s promise to help Burmese live longer, healthier and better lives, by nurturing and deepening engagement with the distribution forces and members, as well as the progressive products integration into the program.

• Degree in Business or Marketing
• Minimum 10 or more years of senior leadership experience in Marketing
• In-depth understanding of the financial field and complex financial structures
• Understanding of marketing principles, customer life cycle management, promotions and public communications
• Strong communication and interpersonal skills
• Strong track record of success and performance