We're looking for 𝗛𝗲𝗮𝗱 𝗼𝗳 𝗚𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 to lead marketing function and growth initiatives by identifying innovative opportunities, crafting compelling value propositions, and implementing strategies that drive rapid and sustainable user acquisition. He/she with proven experience in a senior marketing role within the fintech sector showcasing substantial growth achievements, in particular those working in high-growth startup companies, showcasing a successful track record of contributing to rapid expansion. In-depth knowledge of user acquisition, growth hacking, and retention strategies is a must.

Job Description:

• Develop and implement comprehensive marketing strategies to enhance customer acquisition, retention, and brand visibility
• Conceptualize innovative and impactful marketing campaigns that resonate with the target audience and drive measurable outcomes
• Transform marketing ideas into actionable plans, outlining goals, timelines, budgets, and resource needs
• Oversee the execution of marketing plans, ensuring timely and budget-compliant delivery
• Manage digital marketing initiatives, encompassing SEO, SEM, social media, email marketing, and content marketing
• Collaborate with cross-functional teams to align marketing strategies with overall business goals
• Analyze market trends, customer insights, and competitor activities to identify growth prospects and propose actionable strategies
• Monitor and assess marketing campaign performance, utilizing data analysis to optimize strategies and foster continuous improvement
• Responsible for annual and quarterly marketing strategies and budget allocation
• Establish branding, product marketing, partnership and acquisition marketing plans
• Drive campaigns to achieve business targets, overseeing end-to-end execution
• Maintain consistent branding and communications across different regions and markets
• Work closely with internal and external parties
• Manage and develop a sizeable marketing team
• Effectively manage and utilise budget with ROI analysis

• A Bachelor’s Degree in Business, Advertising and Marketing, Economics
• Minimum 10 years of working experience in the related field is required, as well as at least 5 years demonstrated experience in management roles in marketing, with emphasis on strategy development and project management
• Previous experience in a startup or fast-growing company is highly desirable
• Possess a strong creative mindset to devise innovative marketing strategies beyond conventional approaches
• Proficient in managing digital marketing channels and campaigns, such as SEO, SEM, social media, and email marketing
• Proven success in reducing customer acquisition costs and optimizing marketing campaigns for maximum ROI
• Excellent project management skills, adept at planning, executing, and monitoring marketing initiatives effectively
• Strong analytical skills and proficiency in using data-driven insights to inform marketing strategies and decision-making
• Familiarity with marketing automation tools, analytics platforms, and CRM systems is advantageous
• Must be fluent in English language
• Open for local, expatriates and repatriates