An Exciting Opportunity for ...
Marketing Executive – Mandalay
Job Description
Company: Elevate Education
Department: Marketing
Location: Mandalay, Myanmar
Employment Type: Full-Time
Reports To: Assistant Marketing Manager / Head Office Management
Works Closely With: Mandalay Branch, Commercial, Marketing & Local Partnership Teams
Salary: MMK 600,000–800,000 per month
Vacancy: 1 Position
Working Hours: Monday–Friday, 8:30 AM–5:00 PM, with flexibility for events, campaigns and business travel.
About the Role
Elevate Education is looking for an experienced, creative and highly hands-on Marketing Executive – Mandalay to take ownership of local marketing activities in Mandalay and support activities across Upper Myanmar.
This person will be the main on-the-ground marketing person for our Mandalay operation, working closely with the Yangon Head Office Marketing Team and Assistant Marketing Manager.
This is not a narrow or desk-based marketing position. The successful candidate should be comfortable working across content, social media, short-form video, events, outreach, local campaigns and lead generation.
We are looking for someone who can identify opportunities, propose ideas and personally turn those ideas into action while following Elevate’s overall marketing strategy and brand standards.
Key Responsibilities
1. Mandalay Marketing Ownership
Take day-to-day ownership of local marketing execution in Mandalay.
Develop and execute Mandalay-specific activities according to company strategy.
Understand local students, parents, schools, communities and market opportunities.
Translate Head Office campaigns into effective local execution.
Propose activities specifically relevant to Mandalay and Upper Myanmar.
Maintain clear monthly and weekly marketing activity plans.
Coordinate with the Mandalay Commercial Team on student-recruitment priorities.
Identify local marketing gaps and proactively propose solutions.
Maintain Elevate brand standards across local activities.
The Executive should continuously consider: What can we do in Mandalay to reach more students, generate more qualified leads and strengthen Elevate’s brand?
2. Lead Generation & Commercial Performance
Work toward assigned monthly marketing lead-generation targets.
Generate prospective-student inquiries through multiple marketing channels.
Track local campaign leads and lead sources accurately.
Identify which activities generate meaningful student interest.
Recommend changes when activities or lead generation underperform.
Support important student-recruitment periods.
Review performance regularly with the Assistant Marketing Manager.
Marketing should ultimately contribute to:
Awareness → Inquiry → Lead → Counseling → Application → Enrollment
The Marketing Executive owns local marketing and lead-generation performance. Education Counselors own counseling and conversion after proper handover.
3. Content, Social Media & Short-Form Video
Generate content ideas relevant to Mandalay and Upper Myanmar audiences.
Adapt Head Office campaigns for local audiences where appropriate.
Identify students, locations, events and activities that can become useful content.
Develop TikTok/Reels/Shorts ideas and practical social-media videos.
Shoot useful videos/photos using smartphones or available company equipment.
Conduct simple interviews and direct students/staff appearing in content.
Coordinate with professional design/video team members when higher production quality is required.
The successful candidate does not need to be a professional videographer. Ideas, speed and effectiveness are more important than cinematic production quality.
4. Events & Lead Generation
Independently plan and execute local education seminars, university sessions, student events, school activities, mall activations, exhibitions, workshops and other approved activities.
Develop event ideas, plans, timelines, checklists and run sheets.
Source venues, obtain quotations and coordinate approved vendors.
Coordinate materials, logistics, speakers, university representatives and guests.
Monitor registrations and work toward attendance and lead targets.
Identify low registrations early and recommend additional local promotion.
Capture useful event content.
Ensure attendee information and leads are properly collected and transferred to the Commercial Team.
A well-organized event with poor attendance is not considered complete marketing success.
5. Outreach, School Activities & Local Activations
Identify opportunities such as mall activities, education exhibitions, community/youth events, school events, promotional booths and local collaborations.
Research local opportunities and approach relevant organizations.
Approach schools for specific seminars, events or marketing activities when necessary.
Coordinate with the Local Partnership Team where existing school relationships are involved to avoid conflicting communication.
Long-term school partnership ownership remains with the Local Partnership Team.
6. Local Market Intelligence & Collaborations
Monitor competitors, local campaigns and study-abroad marketing activities.
Understand relevant Mandalay youth trends, student locations and communities.
Identify Mandalay-based influencers, KOLs, creators and organizations.
Develop collaboration ideas, obtain information/quotations and present recommendations to the Assistant Marketing Manager.
Coordinate approved collaborations locally and evaluate results.
Head Office should not need to discover every Mandalay opportunity from Yangon.
7. Paid Advertising Support
Understand basic digital advertising and identify relevant Mandalay audiences.
Recommend local paid campaign ideas, targeting and creative approaches.
Monitor local campaign performance and provide market insights to Head Office.
Execute selected campaigns when specifically authorized.
Report results and recommend improvements.
Follow company approval procedures for all advertising spending.
8. Lead Capture & Handover
Ensure leads from events, campaigns and outreach are properly captured.
Maintain complete and organized registration information.
Record accurate lead sources.
Support Head Office in reviewing marketing lead performance.
9. Head Office Coordination & Approval
Work closely with the Assistant Marketing Manager and Yangon Marketing Team.
Participate in planning meetings and follow company strategy and brand guidelines.
Submit local campaign ideas and plans and provide regular progress updates.
University programs, tuition fees, scholarships, admission requirements, visa information and other education facts must be verified by the appropriate Education/Commercial subject-matter owner before publication.
10. Budget, Reporting & Accountability
Prepare proposed budgets and estimates for local activities.
Obtain and compare vendor/venue quotations.
Recommend cost-effective alternatives and track approved spending.
Follow company authorization procedures and make no unauthorized financial commitments.
Report activities, leads, campaign results, registrations, attendance, content performance, outreach, competitor observations and upcoming plans.
Clearly communicate: What we did → What happened → What results we achieved → What we should do next.
Travel & Flexible Working
Although based in Mandalay, this role supports marketing activities across Upper Myanmar. Frequent business travel for events, school activities, outreach, content production and campaigns is an important requirement.
Candidates must be comfortable with weekend events, occasional evening activities, early event setup, activities outside the office and frequent domestic business travel.
Replacement leave/time off following eligible event work may be arranged according to company policy and approval.
Key Performance Expectations
Performance may include:
Marketing-generated leads and lead quality
Achievement of Mandalay lead targets
Support marketing activities in other locations when required.
Perform other reasonable duties assigned by the Assistant Marketing Manager or Management.