Marketing Manager (Adult Tobacco Shopper) in Yangon

Marketing Manager (Adult Tobacco Shopper)

British American Tobacco Myanmar

Hlaing | Yangon

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Marketing Manager (Adult Tobacco Shopper)

British American Tobacco Myanmar, Hlaing | Yangon

Marketing Manager (Adult Tobacco Shopper)

British American Tobacco Myanmar

Marketing Manager (Adult Tobacco Shopper)

British American Tobacco Myanmar

Myanmar - Yangon

Hlaing | Yangon

03 Nov 2020

Experience level

Manager

Job Function

Marketing, Media, Creative

Job Industry

FMCG

Min Education Level

Bachelor Degree

Job Type

Full Time

Job Description

An Excellent Opportunity for ...

Define 1-2-1 objectives for various brand programs with Brand Managers and ensure their delivery as per agreed metrics to achieve communication objectives
Develop touch point infrastructure in a scalable fashion (e.g.: merchandising materials for brand and trade programmes, in-store hardware, non-branded materials)
Define guidelines and policies for all touch points (e.g. merchandising policy, kits per outlet)
Develop in-store hardware & non-branded materials strategy and implementation plan in line with market, brand and customer requirements
Coordinate touch points usage across the organization
Evaluate efficiency and effectiveness of touch point utilization
Manage budget within the marketing communication function, ensuring that touch points are developed and managed in a cost-efficient manner
Propose goals and KPIs for assessing the efficiency and effectiveness of touch point utilisation and track on-going results
Develop new concepts for communication to ensure that BAT achieves and maintains competitive advantage and that new materials reflect market trends
Management of 3rd party resources assigned to the area.
Build effective working relationship with internal and external stakeholder groups to ensure delivery of area business objectives.
Ensure DSAs are sufficiently trained and motivated to perform their consumer contact activities to reach communication objectives
Proactively train and manage personal growth / development of staff within the area aligned with BAT’s International Marketing Principles (IMP) and all Corporate Guidelines
Support effective team-working in the area across all sub functions.
Build a strong team for effective cycle execution.
Develop training and coaching environment for his / her team to attain higher role in future.

Open To

Repatriate

Male/Female

Job Requirements

Minimum 3 years’ experience in FMCG category.
Customer Engagement (Retail)
Consumer engagement
Proficient in English language (Written & Spoken)
Proficient in IT / business software
Account Management
Field operations & administrations
Driving skills with valid local driving license
Motivating, coaching and developing field force
Developing and maintaining relationships with customers, external suppliers and commercial partners
Effective communication and presentation
Analytical skills
Negotiation and influencing