Developing Marketing Strategies:

• Creating and implementing marketing strategies to promote the school's programs, attract students, and increase enrollment.
• Develop and execute the overall marketing strategy for the AIC & IBE Education Group in alignment with the company's goals and objectives

Digital Marketing:

• Managing online marketing campaigns, including social media marketing, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising.
• Develop and execute the company's digital marketing strategy, including search engine optimization, social media, email marketing, and paid advertising
• Lead the company's lead generation efforts across all channels, including digital marketing, content marketing, and event marketing

Brand Management:

• Maintaining and enhancing the school's brand image through consistent messaging, visual identity, and communication strategies.
• Develop and execute product marketing plans to drive demand and sales for the company's products and services

Market Research:

• Conducting market research to understand the competitive landscape, threats, identify target demographics and assess trends in education marketing & market opportunities.

Event Planning:

• Organizing and coordinating events such as open houses, workshops, and recruitment fairs to showcase the school and attract new students.
• Manage the company's event marketing efforts, including the planning and execution of industry events, trade shows, and webinars

Partnerships and Outreach:

• Establishing partnerships with other educational institutions, organizations, and stakeholders to expand the school's reach and visibility.
• Coordinate recruitment events such as open houses, campus tours, and information sessions to engage with prospective students and their families.

Public Relations:

• Managing media relations, press releases, and communication with journalists to generate positive publicity for the school.

Analytics and Reporting:

• Monitoring and analyzing marketing performance metrics, such as website traffic, conversion rates, and campaign ROI, and providing regular reports to assess effectiveness and make data-driven decisions.
• Utilize data and analytics to evaluate recruitment efforts, identify trends, and make data-driven decisions to improve enrollment outcomes.

Budget Management:

• Developing and managing the marketing budget for assigned projects, allocating resources effectively, tracking expenses and optimizing spending to achieve marketing goals.

• Bachelor’s Degree 
• Diploma or Certificate in Marketing and Communication   
• At least 4 years of experience in marketing industry or agency background  
• Strong Portfolio of Marketing and Branding
• Great knowledge of Digital Marketing, Branding, Sales Supply and Event Management 
• Content and Creative projects knowledge 
• Fluency of creative ideas  
• Attention to detail, adaptability and flexibility  
• Great communicator and good interpersonal skills