New Business – Fertilizer Industry

The Marketing Manager will develop and execute marketing strategies to drive product awareness, support sales growth, and establish the company as a trusted supplier in the agriculture sector. This role requires a hands-on, strategic thinker who can manage campaigns, coordinate with sales and distribution teams, and provide actionable market insights.

• Develop and implement the marketing strategy and annual marketing plan for fertilizer products.

• Create and manage promotional campaigns (product launches, trade promotions, trade shows, field demonstrations).

• Conduct market research and competitor analysis to identify market opportunities, pricing strategies, and customer needs.

• Track marketing KPIs (lead generation, campaign ROI, market share growth) and prepare regular performance reports (weekly/monthly/quarterly).

• Coordinate product training and promotional briefings for sales teams and distributors.

• Organize farmer trainings, demo plots, and field days to showcase product benefits and collect feedback from end users.

• Manage the marketing budget and ensure cost-effective allocation for maximum impact.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, Agriculture, or a related field. A postgraduate qualification is a plus.

• Minimum 5 years of marketing experience, preferably in the fertilizer, agro-inputs, or FMCG industries.

• Strong knowledge of agricultural markets, farmer behavior, and distribution channels is highly desirable.

• Strong analytical skills and ability to convert market data into actionable strategies.

• Ability to work collaboratively across departments and manage external partners.

• Willingness to travel to field locations and regional markets as needed.