Marketing Manager in Yangon

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Marketing Manager

Magenta Consulting Services, | Yangon

Marketing Manager

Magenta Consulting Services

Marketing Manager

Magenta Consulting Services

Myanmar - Yangon

| Yangon

03 Dec 2020

Experience level

Manager

Job Function

Marketing, Media, Creative

Job Industry

Banking/ Insurance/ Microfinance

Min Education Level

Bachelor Degree

Job Type

Full Time

Job Description

A Great Opportunity for ...

Develop strategies to promote greater retention of the Institution’s customer base.
Develop the overall marketing strategies & tactics in order to meet business annual objectives.
Develop customer Acquisition strategies to either create primary markets or gain market share of the Microfinance industry.
Assess the market size and do market segmentation in order to identify and project sizable market opportunities for the business.
Implement a Brand building program, to successfully promote (in all target audiences) 1) highest possible level of Brand awareness and 2) favorable perceptions & attitudes toward the brand.
Permanently practice “Customer understanding” analysis and market intelligence activities so as to identify unmet needs of target customers, to be translated into successful financial products and services.
Define the overall Value Offer of the Institution to its target market, translating it into a marketing mix that maximizes the Institution´s competitive advantages against the ever increasing competition.
Propose marketing strategies for growing the business by means of optimizing and strengthening the existing commercial and distribution models, as well as exploring new means to reach out to the market.
As a critical part of the Value Offer Development, the incumbent must supervise the all activities pertaining to the Institution´s brand and product advertising and other communications (both external and internal).
Develop the Annual Marketing plan as an integrated part of the Business Plan, to lay-out all abovementioned strategies as well as to propose all marketing initiatives to be implemented throughout the year to support business goals.
Work in team with all other functional areas (particularly Operations) in order to establish the customer service standards that are both, competitive as well as financially and operationally adequate to the Institution’s business model.
The incumbent will develop all communication / advertising strategies to accompany the brand building program and all tactical marketing initiatives (product campaigns, customer education/adoption or promotions) to support sales. The incumbent will lead and supervise the work of the advertising agency or external providers of advertising and media services.

Open To

Male/Female

Job Requirements

Strong analytic skills.
Languages: English required.
Professionalism and integrity.
Excellent communication skills.
Knowledge of low income market.
Strong leadership and people management skills.
Carry out any other duties as required in assigned areas.
Commitment to the social mission of financial inclusion.
Sound strategic thinking, business sense and market sense
Experience in commercial strategic planning and budgeting.
Knowledge of micro, small and medium enterprise market.
Experience in communications, advertising and if possible PR.
Deadline oriented. Dependability, requiring minimum supervision.
Support to develop and encourage new and innovative solutions.
Direct experience in Brand development and marketing of products.
Travel to branches, including outside Yangon, for monitoring as needed.
Minimum of 5 years of work experience in marketing or in brand management.
Bachelor’s degree in business, accounting, finance, economics or related area of study.
Preferably, experience in marketing for Telecoms, Banking or in financial services sector.
Master concepts, processes and tools of marketing planning and Marketing implementation.
Strong multi-channel writing skills, with experience crafting emails, web copy, social media, and collateral.