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Marketing Specialist

KBZ Bank
Recruiter active 12 hours ago The recruiter at this company was last active reviewing applications.
Myanmar - Yangon
Full Time
Verified This job has been verified by the company as a real job vacancy.
05 Dec 2022

Experience level

Experienced Non-Manager

Job Function

Marketing, Media, Creative

Min Education Level

Bachelor Degree

Job Description

As part of the Official Account team, the Marketing Specialist’s role is to raise Official Account’s awareness and drive traffic. This person will be in contact with cross-functional teams and technical liaison necessary to manage campaigns and carry out day-to-day operations utilising in-app assets and KBZPay’s social media slots.


  • Work closely with graphic designer, marketing team and relevant technical teams for end to end delivery of multiple marketing plans
  • Brainstorm creative ideas and new marketing initiatives for Official Account
  • Prepare weekly slides and ad-hoc post mortem reports on marketing plans
  • Forecast marketing plan projections and analyze market behavior from time to time
  • Stay up to date with the latest trends
  • Drive official account’s traffic funnel (KPI: views, users)
    • In-app assets: Prepare and follow up asset allocation such as banners, splash screen and push notifications
    • Social media assets: Work with marketing for execution of social media slots

Open To


Job Requirements

  • Minimum Bachelors’ degree
  • 1-2 years’ experience in a digital marketing role
  • Experience at a tech company is preferred
  • Highly creative
  • Intermediate in Excel
  • Flexibility in interacting with people
  • Able to multi-task and prioritize effectively
  • Excellent communication skills; fluent in English and Burmese

What We Can Offer




International Standards

Career Opportunities

- Opportunities for promotion
- Possibility for job training
- Learn new skills and techniques

About Our Company

KBZ Bank: A new generation of banking

For over two decades, KBZ Bank has been part of Myanmar’s growth story, working tirelessly to strengthen communities and institutions for the long term and to improve the quality of life for all. As Myanmar’s largest privately-owned bank, we represent more than 40 percent of both retail and commercial banking in the country, driving the success of the nation’s entrepreneurs, businesses, and communities. We safeguard the assets of over 1 million business customers across the country, providing support, guidance, and critical access to finance. Today, KBZ Bank is helping to fast-track Myanmar’s development in the digital age, embracing next-generation banking while pioneering new ways of financial inclusion.

We have seized the advantages of mobile-first technology in promoting financial inclusion and connecting our customers to the people, opportunities, and places that they value most. Through KBZPay, Myanmar’s fastest-growing mobile wallet with more than 9.1 million users, we have brought banking beyond our 500 branches and to even more communities. We are also transforming from the inside out, drawing on the latest technologies to work more efficiently and serve our customers better, while developing the bankers and leaders of the future.

Our purpose is to improve the quality of life in Myanmar by increasing access to financial products and services, thereby giving communities and businesses access to opportunities and a better quality of life.

KBZ Bank’s Talent Factory
KBZ Bank recognizes that the future of Myanmar – and its banking sector – lies in the hands of the next generation. That is why we take talent development across the organization seriously. From coders and digital bankers to thought leaders and future shapers, we equip our employees with world-class skills and future-ready tools.

Building the bank of the future
At KBZ Bank, we deploy agile management approaches in various aspects of how we work – including bringing people together on cross-functional projects to question the status quo and evolve better ways of working. This represents a break from a top-down approach, empowers our employees, and taps their insights in designing the bank of the future.

Personal Challenge
We put the emphasis on individual responsibility, opportunity, and autonomy. We encourage growth through continuous on-the-job development and a fast-paced environment that will stretch and build your expertise daily. We encourage our people to view their career as a journey; to think not about a vertical career ladder, but a long-term aspiration to broaden their exposure or deepen their skills over time. We would like to build the Bankers of Tomorrow for Myanmar!