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Position Purpose

To drive and deliver distribution and revenue KPIs across Central Myanmar (Magway, Naypyitaw, Kayah, Ayeyarwaddy, Bago, Rakhine Region)

Key Responsibilities

• Develop, implement, and periodically refine distributor sales-force strategies and execution plans. Provide guidance on key events and activities to optimise trade marketing operations and ensure alignment with company strategy.
• Build and maintain strong relationships between Wave Money and channel members. Strengthen channel capabilities to deliver integrated sales and service effectively to customers.
• Manage channel members to increase sales volume by promoting and upselling products to end customers, supporting the achievement of overall sales targets.
• Oversee customer service delivery across traditional, key-account, and direct-sales channels.
• Strengthen channel capabilities to deliver integrated sales and services effectively.
• Design and execute appropriate, effective trade campaigns, including initiatives within Prime Distribution Channels, to increase sales of existing and upsell products.
• Plan and deliver effective, cost-efficient channel activities and events.
• Develop clear, impactful communication messages and ensure they are delivered efficiently to distribution channel members.
• Communicate customised KPIs and reward schemes with each Trade Marketing team. Ensure teams understand expected deliverables and that activities align with the Marketing Group’s strategic direction and company goals.
• Track, monitor, evaluate, and periodically review distributor sales-force strategy and execution processes to identify improvement opportunities and optimise operations.
• Conduct benchmarking analyses of relevant organisations to identify and adopt market best practices.
• Gather feedback from distributors and monitor market conditions within assigned regions, providing insights that support senior management decision-making.
• Collect feedback from relevant stakeholders, conduct in-depth analysis to identify business and operational requirements, and respond appropriately to partner concerns to ensure issues are resolved efficiently and operational excellence is maintained.
• Report issues and variances from planned activities promptly and accurately, particularly where activities fall outside standard procedures.
• Apply professional knowledge, company policies, and procedures to resolve recurring operational issues.
• Oversee distribution systems and field customer-service operations, including scheduling, administration, performance tracking, and follow-up.
• Undertake other duties as assigned by the immediate supervisor.

• Bachelor’s degree in Business Administration, Marketing, Management, Economics, or a related field. A relevant postgraduate qualification is an advantage.
• Minimum of 7–10 years’ experience in sales, distribution, trade marketing, channel management, or business development, preferably within financial services, telecommunications, FMCG, or digital financial services.
• Strong understanding of sales and distribution strategy, channel management, trade marketing, and customer-service operations.
• Strong commercial acumen, with the ability to analyse market trends, customer feedback, channel performance, and competitor activity.
• At least 3–5 years of experience in a leadership or people-management role.
• Demonstrated experience managing distributors, agents, channel partners, or regional sales teams across multiple locations.
• Experience in mobile financial services, digital payments, banking, or fintech is strongly preferred.
• Proficiency in Microsoft Office applications, particularly Excel and PowerPoint; experience with reporting tools or CRM systems is an advantage.