Main Responsibilities:

• Implement brand / pricing / lead marketing initiatives and executions throughout the year.       
• Monitor monthly market share trend and analysis of competitor and our market share.
• Responsible for updating and monitoring the monthly sales performance and reporting on time.
• Leverage local knowledge of consumers, shoppers, competitors, and local market dynamic to enhance competitiveness and accelerate business growth.
• Development & timely implementation of IMC Campaign, New product launch in cooperation with cross functional team in local and SEA regions.
• Lead the project network and coordinate closely with cross functional teams e.g. CSP, Supply Chain, R&D, Factory team, Procurement to develop promotion plans, new product launches, and promotion bundles and consumer promotion.
• Work closely with customer development team in defining the needs in the market and support with suitable marketing tools / assets.
• Work closely with cross functional and external agencies to execute market activities and campaigns to promote the brand.
• Manage the monthly marketing budget and assigned A&P spending, closely work with Finance for brand financial health.
• Manage all social media platform to drive awareness and engagement with the brand.
• Work with CMI team on preparing actionable recommendations to address ongoing business challenges.

Essential knowledge and skills-

Education :  Bachelor Degree or higher in Marketing or business management.

Required :

• At least 3 years experienced in Brand Marketing role.
• Excellent in project management skill and problem solving skill.
• Good with numbers ( sales analysis and budget management etc )
• Excellent command in English communication
• Experience in leading cross functional task force and working with external agencies
• Prefer experience in FMCG but welcome those who have experience in other MNC can apply
• Work with under pressure and quick leaner to adapt in ad hoc situations.