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Responsible for the daily operation, content planning, and content execution of the TikTok account, with the goal of improving content quality, follower growth, engagement performance, nd the brand's technology-forward expression. This role also supports the brand team wit roduct-feature understanding, technology media briefs, and internal technical knowledge sharin

Key Responsibilities

1. TikTok Account Operations

• Manage the daily operation of the OPPO TikTok account, including content publishing, account maintenance, comment engagement, trend tracking, and performance review.

• Develop technology-oriented mobile product content plans and publishing schedules for Tik Tok based on brand calendars, product selling points, user interests, and platform trends.

• Continuously monitor local TikTok trends and technology-content formats, and translate them into content directions suitable for OPPO.

• Regularly analyze account data, including views, engagement rate, completion rate, follower growth, and related metrics, and propose optimization recommendations.

2. Content Planning and Execution

• Plan short-form video content around OPPO product features, usage tips, user scenarios, brand campaigns, and related themes.

• Translate complex smartphone features into clear, engaging, and highly shareable TikTok content.

• Own content topics, scripts, shooting concepts, visual expression, copywriting, and publishing captions.

• Coordinate internal and external resources, including shooting, editing, and KOC, to move content from planning through launch.

3. Product Knowledge and Technology Media Support

• Study and understand product training materials provided by headquarters, and provide product-feature training for technology media in line with local communication strategies.

• Provide product and technical knowledge support to other team members, helping the team understand and communicate OPPO product advantages more accurately.

• Knowledge of smartphones, technology products, imaging features, AI features, or the digital consumer electronics field, with strong learning ability.

• Experience in TikTok short-video account operations, social media content planning, or technology-related content.

• Strong understanding of TikTok content logic, young-user communication styles, and popular content formats.

• Strong capability in technology-product content planning, with the ability to independently handle topics, scripts, copywriting, and execution follow-up.

• Good communication and coordination skills, with the ability to collaborate across brand, design, editing, sales, media, and related teams.

• Proactive working style with strong execution capability.