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Job Purpose 

The Officer/Senior Officer will be a key support to the one of the user Segment team, assisting in the planning, execution, and analysis of Above-the-Line (ATL) products & campaigns. This role is crucial for ensuring that marketing efforts for this user segment are carried out efficiently and effectively, contributing to brand visibility.

• Campaign Execution: Assist in the day-to-day execution of ATL segment products & campaigns across various channels, including USSD, SMS, App, Web, email, social. This involves coordinating with internal teams.
• Market Analysis & Reporting: Monitor competitor ATL & segment-based offers and competitor activities. Assist & support in preparing plan & products to mitigate or bring new revenue stream
• Cross-Functional Collaboration: Serve as a point of contact between the marketing team and other departments, such as product, sales, and PR, to ensure smooth communication and campaign alignment.
• Product Lifecycle Support: Assist in the end-to-end management of products and services, from ideation and development to launch and post-launch performance monitoring
• Product Launch & GTM (Go-to-Market) Support: Support the development and execution of go-to-market strategies. This includes assisting with product positioning, messaging, and the creation of marketing materials.
• Initiative: A self-starter who is eager to learn and take on new challenges.

Education

• A Bachelor's degree with a related field will be required, A Master's degree (MBA) with a specialization in Marketing or a related field will be preferred.

Experience

• 2-3 years of experience in marketing, product management, or business analyst role, with some exposure to the telecom or technology industry.

Key Skillsets (3 - 5 skillsets)

• Analytical Skills: Strong ability to analyze data, market trends, and customer feedback to inform product decisions.
• Problem-Solving: A proactive and logical approach to identifying and solving problems.
• Communication & Interpersonal Skills: Excellent communication skills to effectively collaborate with diverse teams and stakeholders.
• Technical Aptitude: An interest in and ability to understand technical concepts and a product's underlying technology.
• Organizational Skills: Excellent time management and organizational skills to manage multiple tasks and deadlines in a fast-paced environment.
• Domain Knowledge: A basic understanding of the telecom industry, including products and services like mobile data, voice, and value-added services.