- Plan, execute, and optimize digital marketing campaigns across platforms (Facebook, Instagram, TikTok, etc.) - Manage and update website content and social media accounts - Create engaging digital content (posts, stories, videos, banners, etc.) - Monitor campaign performance using Google Analytics, Meta Ads Manager, and other tools - Conduct market and competitor research to support strategic decisions - Collaborate with design, product, and sales teams to align digital efforts with business goals - Coordinate influencer marketing efforts and partnerships - Support e-commerce activities, including product listings, online promotions, and customer interaction - Generate performance reports and suggest improvements based on data insights