Plan, implement, and manage integrated marketing campaigns across both digital and traditional platforms Lead and support the marketing team, including digital specialists and content creators Develop and execute brand strategies, promotional calendars , and go-to-market plans for new product launches Conduct market research and competitive analysis to identify trends, gaps, and growth opportunities Oversee advertising, PR, in-store promotions , and event coordination Collaborate closely with sales, product development , and design teams to ensure alignment of brand messaging Manage influencer campaigns and partnerships with media outlets and agencies Track, analyze, and report on campaign performance , KPIs, and ROI Supervise content development , including social media, marketing materials, and product catalogs Handle marketing budgets , ensuring cost-effective execution and resource optimization
• Plan, execute, and optimize digital marketing campaigns across platforms (Facebook, Instagram, TikTok, etc.) • Manage and update website content and social media accounts • Create engaging digital content (posts, stories, videos, banners, etc.) • Monitor campaign performance using Google Analytics, Meta Ads Manager, and other tools • Conduct market and competitor research to support strategic decisions • Collaborate with design, product, and sales teams to align digital efforts with business goals • Coordinate influencer marketing efforts and partnerships • Support e-commerce activities, including product listings, online promotions, and customer interaction • Generate performance reports and suggest improvements based on data insights