JOB DESCRIPTION

Dulwich College Yangon believes that each employee makes a valuable and significant contribution to our success and that contributions should not be limited to the assigned responsibilities below.
This job description is designed to outline primary responsibilities but not limit the employee, nor Dulwich College Yangon, to only the duties identified. It is the expectation of the College that each employee will offer his/her services wherever and whenever necessary to ensure the success of our organisation.


Job Title
Head of Marketing

Department
AMC

Location
Dulwich College Yangon


Reporting to
Headmaster

Summary The Head of Marketing is responsible for driving the Brand Awareness and Reputation of the College to attract and retain new students and teachers. It works closely with Admissions to lead and coordinate Dulwich College Yangon’s marketing efforts to better position the College. The role also manages the Events team and strategy and helps develop the marketing and sponsorship strategy.


Duties & Responsibilities
• Manage a growing Marketing and Events Team
• Lead the Events team and build strategies to develop internal events, holiday camps, facilities hire and also external events as a revenue generator for the College.
• Planning, development and implementation of marketing strategies and events marketing to support the growth of the College.
• Head up the design, creation, production and distribution of all marketing materials and collateral ensuring consistency of brand and tone.
• Gather customer and competitor insights to inform marketing campaigns and customer experience.
• Proactively search for ideas, insights and inspiration from within and outside the education industry to drive creativity and innovation across all aspects of the role.
• Build and develop strong collaborative networks between the Marketing team and other internal teams and colleagues.
• Foster and increase links with feeder and destination schools.
• Lead the design, development and implementation of core marketing tools and drive their use across all departments in all schools in order to continue building brand identity and drive internal engagement of all staff.
• Design and develop a B2B strategy in conjunction with the Head of Admissions.
• Lead the Annual Founder’s Day event; overseeing all individual elements and the development of the event year on year
• Assisting the Director of AMC in the operational delivery and budgeting for all aspects of the marketing, communications and events programmes.
• Managing the development and delivery of sponsorship packages with key partners.
• Continue to develop a merchandise strategy to build and enhance brand awareness internally and externally.
• Using best-practice across the DCI group


All other duties commensurate with the post.

Dated August 2018
Version I



Dulwich College International is committed to safeguarding and promoting the welfare of all the students in our care and expects all applicants to share this commitment. We follow safe recruitment practices which are aligned to the recommendations of the International Task Force on Child Protection. We hold ourselves to a high standard of effective recruiting practices with specific attention to child protection. All appointments are subject to an interview, identity checks, criminal record checks, and successful references.

Competences
Delivering Results
To achieve agreed results and goals, resolving day-to-day problems independently, and to exercise appropriate judgement devising solutions to problems.

Customer Focus (internal & external)
Identifies, understands and prioritises the needs of internal and external customers to provide the highest standards of service on behalf of the College.

Professional Expertise
Proactively continuing to develop the right level of expertise and competences to do their job.

Working with Others and Interpersonal Skills
Working co-operatively, collaboratively and respectfully with others across the College to foster a culture of excellence, aligned with the College’s values and goals.

Communication
Achieving excellence in communication, choosing effective methods and behaviour in every situation.

Thinking and Activing Strategically
Identifying ways to shape the future in line with the College’s vision, mission and values.

Planning and Organising
Planning, prioritizing and organising work effectively to deliver the College’s vision, mission and values.

Leading and Embracing Change
Recognising and responding positively to the need for change and identifying opportunities.

Leading People
Provide excellent leadership and/or management and supervision to help people perform at their best, through motivating, developing and training them to achieve high performance.

Managing Conflict
Shows leadership in managing conflict and difficult conversations to achieve positive resolution.