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The Brand Executive supports the planning, execution, and management of branding initiatives to ensure consistent brand communication across all touchpoints. This role collaborates with internal stakeholders, creative teams, suppliers, and external vendors to deliver innovative marketing campaigns, brand assets, POSM, merchandise ideas, and promotional materials that align with the company’s brand standards and business objectives.

Job Description

• Support the POSM and gift execution of brand campaigns, marketing initiatives, and corporate events.
• Coordinate the development of brand assets, marketing materials, POSM, promotional collateral, and branding projects.
• Research and propose innovative product ideas, trending POSM solutions, and branded merchandise concepts that enhance customer engagement and brand visibility.
• Source, evaluate, and coordinate with suppliers, production houses and vendors to ensure quality, cost efficiency, and timely delivery.
• Conduct market, competitor, and industry research to identify branding, merchandising, and design trends.
• Work closely with Creative, Marketing, Corporate Communications, Procurement, and business units to manage project timelines and deliverables.
• Assist in managing production processes, quotations, and supplier evaluations.
• Maintain and organize brand assets, templates, marketing resources, and project documentation.
• Support budget tracking and administrative tasks related to branding and production projects.

Job Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, Design, or a related field.
• 2–4 years of experience in branding, marketing, communications, or project coordination.
• Experience working with agencies or production vendors is an advantage.