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We are looking for a creative, detail-oriented, and proactive Brand Executive to join our marketing team. In this role, you will work closely with the Brand Manager to execute brand strategies, manage marketing campaigns, and maintain a consistent brand identity across all channels. The ideal candidate is passionate about branding and consumer behavior, and stays ahead of market trends to help drive brand growth.

• Job Title: Brand Executive
• Department: Marketing / Branding
• Reports To: Brand Manager
• Employment Type: Full-time

Duties and Responsibilities

1. Campaign Execution & Support

• Brainstorm and contribute innovative campaign ideas, content plans, and marketing activities.
• Coordinate the timely production of promotional materials (POSM), merchandise, and marketing toolkits.

2. Content & Digital Brand Management

• Oversee and manage the consistent flow of brand content across all social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Collaborate with creative agencies, designers, and copywriters to ensure all creative outputs align with the official brand guidelines.

3. Market Research & Competitor Analysis

• Continuously monitor and analyze market trends, consumer insights (parents' needs), and competitor activities, providing regular reports to the Brand Manager.
• Collect and evaluate engagement metrics and marketing data following the conclusion of each campaign.

4. Event & Activation Management

• Assist in the planning, organization, and execution of on-ground and off-ground events, open houses, workshops, and brand activations.
• Manage communication and coordination with suppliers, vendors, and handle event-related logistics/expenses.

5. Cross-functional Collaboration

• Work closely with internal teams (Shared Services, Ambassador, and Admissions) to ensure a unified and consistent brand image across all school touchpoints.

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Experience: 1 to 3 years of experience in a Brand Executive or Marketing role (Prior experience in an international school or the service industry is highly preferred).
• Language Skills: Fluent in both written and spoken English and Burmese, with excellent communication and interpersonal skills.
• Technical Skills:
  • Proficient in managing and leveraging social media platforms (Facebook, TikTok, Instagram).
  • Strong project management and multi-tasking skills, with the ability to prioritize tasks efficiently.
  • Proficient in MS Office (Excel, PowerPoint); a strong eye for design (basic knowledge of Photoshop/Canva) is a plus.
• Personality: Energetic, highly creative, proactive, and a great team player.
• Key Performance Indicators (KPIs)
• Accuracy and absolute consistency of brand guidelines across all materials.
• Efficiency in coordinating with internal departments and external vendors.