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Role Overview

The Brand Executive is responsible for supporting the Brand Manager / Sr. Brand Manager in the development and execution of brand plans, marketing campaigns, and brand initiatives to strengthen brand health, equity, sales, and market share. The role will work closely with cross-functional teams, including Sales, Trade Marketing, Finance, and other Marketing teams, as well as external agency partners, to ensure the effective and timely execution of brand activities.

Key Responsibilities

• Support the Brand Manager / Sr. Brand Manager in developing and executing brand plans, marketing campaigns, and promotional activities to achieve brand health, equity, sales, and market share objectives.
• Assist in the preparation of annual brand and category plans, monthly reports, business reviews, and presentations for internal and cross-functional meetings.
• Coordinate with cross-functional teams, including Sales, Trade Marketing, Finance, and other Marketing teams, to ensure the timely and effective execution of brand initiatives and activities.
• Monitor consumer insights, market trends, competitor activities, and category developments to support brand planning and decision-making.
• Conduct regular market and trade visits to understand in-market execution, consumer activities, customer feedback, and competitor movements.
• Work closely with advertising agencies, creative agencies, and other external partners to support the development of marketing materials and campaigns in line with brand guidelines and visual identity.
• Support the planning, monitoring, and tracking of brand marketing budgets to ensure activities are delivered within approved budgets.
• Assist in planning and executing brand activations, promotional campaigns, consumer engagement programs, and other marketing initiatives.
• Monitor the execution and performance of assigned brand activities and campaigns and provide regular updates and recommendations to the Brand Manager / Sr. Brand Manager.
• Support the preparation and consolidation of marketing activity reports, campaign performance reports, and market updates.
• Ensure brand consistency across marketing materials, communication channels, promotional activities, and other relevant consumer touchpoints.
• Coordinate with internal and external stakeholders to follow up on project timelines, deliverables, and execution requirements.

• Minimum 3 years of experience in Brand Management, Marketing, Trade Marketing, or a related role, preferably within the FMCG, food, beverage, or consumer goods industry.
• Good understanding of brand management principles, marketing operations, consumer behavior, and in-market execution.
• Experience in supporting the development and execution of marketing campaigns, promotional activities, and brand activations.
• Good analytical skills with the ability to understand market trends, competitor activities, consumer insights, and campaign performance.
• Experience in coordinating with advertising agencies, creative agencies, or other external marketing partners is an advantage.
• Experience working closely with sales and trade marketing teams is preferred.
• Proficiency in Microsoft Office applications, particularly Excel and PowerPoint.
• Good communication, presentation, and interpersonal skills.
• Good project management and organizational skills with the ability to manage multiple priorities and meet deadlines.
• Results-oriented, proactive, and detail-oriented with a strong focus on execution.
• Ability to work collaboratively with cross-functional teams and external stakeholders.