Support ATL/BTL campaign development and execution in collaboration with agencies and internal teams. Work closely with Sales, Trade Marketing, Media, and Finance teams to ensure brand strategies are effectively executed in market.Monitor market trends, consumer insights, and competitor activities to refine brand strategies. Supplier and Agency Cash In/Out process work with Finance Department Project related PR form submittion, follow up to Procurement Dept and design requestsition to design team Cross department follow up process and reporting to update project status to Brand Manager Assign Project and Budget usage completion report to Brand Manager Go market visit with Brand Manager to know about market situation and understanding of branding strategy.
Support the development and execution of channel, category, and shopper-specific trade marketing plans aligned with brand and business objectives. Ensure trade marketing activities are effectively executed in line with the overall marketing and commercial strategy. Develop and implement trade programs that address consumer and customer segment requirements. Work closely with Sales and customers to identify business opportunities and strengthen customer relationships. Coordinate with relevant internal teams and customers to support product launches, promotions, and in-store initiatives. Plan and execute trade promotions, merchandising, activations, and other initiatives to drive product visibility and sales. Monitor the effectiveness of marketing, advertising, and promotional activities and provide recommendations for improvement. Monitor market, competitor, customer, and shopper activities to identify opportunities and potential risks. Prepare regular reports and updates on trade marketing activities, performance, and market developments. Perform other duties and ad-hoc assignments as assigned by the Line Manager or Head of Department.
Support the Brand Manager/Marketing Manager in developing and executing brand plans to achieve brand health, equity, sales, and market share objectives. Support the preparation of annual brand/category plans, monthly reports, and presentations for cross-functional meetings. Coordinate with cross-functional teams to ensure timely and effective execution of brand initiatives and activities. Monitor consumer insights, market trends, and competitor activities to support brand planning and decision-making. Coordinate with agency partners and ensure marketing materials are developed consistently with brand guidelines and visual identity. Support brand budget planning, monitoring, and tracking to ensure activities are delivered within the approved budget. Work closely with Trade Marketing, Sales, and other Marketing teams to ensure effective in-market execution. Support the planning and execution of brand activations, campaigns, and other marketing initiatives. Conduct regular trade visits to understand market execution, consumer activities, and competitor movements. Provide regular updates and reports on brand activities, market developments, and campaign performance.
Lead and manage daily production activities to ensure production targets and schedules are achieved efficiently and safely. Oversee the complete manufacturing process, including milk reconstitution, evaporation, concentration, crystallization, canning, and packaging operations. Drive Overall Equipment Effectiveness (OEE), productivity improvement, yield optimization, and waste reduction initiatives. Ensure strict compliance with food safety, HACCP, GMP, quality standards, and regulatory requirements. Manage Cleaning-in-Place (CIP) programs and maintain audit-ready production documentation. Collaborate closely with Engineering and Maintenance teams to improve equipment reliability and production efficiency. Lead root cause analysis and implement corrective actions to address production and operational challenges. Develop and coach production teams to build a strong culture of accountability, continuous improvement, quality, and safety. Monitor production KPIs and provide timely reporting to support operational decision-making.
Lead and manage the overall quality control function to ensure products consistently meet quality and food safety standards. Oversee laboratory testing activities for raw materials, in-process products, and finished goods. Ensure compliance with Food Safety Management Systems, HACCP requirements, and regulatory standards. Manage quality inspections, product release processes, and non-conformance investigations. Lead root cause analysis and corrective/preventive action implementation to address quality issues. Monitor quality performance indicators and drive continuous improvement projects to enhance operational efficiency. Collaborate closely with production, engineering, and supply chain teams to improve product quality and process capability. Support internal, customer, certification, and regulatory audits while ensuring audit readiness at all times. Manage supplier quality concerns and ensure compliance of incoming materials with established specifications. Lead, coach, and develop quality team members to build a high-performance and quality-focused culture.
Deliver on KPIs relating to brand health and equity, for the purpose of driving sales growth and brands’ share targets. Co-develop the Brand Vision, architecture, and long-term growth strategy Develop and operationalize annual brand plans, leading excellent cross functional execution: Identifies consumer insight, competitor movement, price guidelines, and relevant consumer promotions in close coordination with Trade Marketing and Field Sales to execute a brand and channel development strategy Drive an Integrated Marketing Communication Plan for the Brand and develop relevant materials in line with the Brand VIS for multi-channel use Actively contributing and transforming knowledge and insights into the strategy and ensuring strategies support the category growth ambition Progress innovation projects cross-functionally in line with the overall Brand ambition Brand budget planning, monitoring, and management Manage key relations with ATL, Digital, and Event agencies, and key internal stakeholders within EAC Coach and develop an Assistant Brand Manager / Brand Assistant