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To provide strategic and operational leadership in strengthening brand governance, campaign effectiveness and departmental operational excellence. The role is responsible for establishing standardized brand processes, ensuring consistent brand communications, optimizing workload and resources, and driving cross-portfolio strategic initiatives. It will also provide dedicated management support to Brand Operations and support the senior management on strategic brand direction, alignment and overall departmental performance.

• Lead and oversee major brand campaigns & GTM executions from strategic planning to execution, ensuring alignment with business objectives, brand positioning and KPI targets.
• Establish and maintain brand governance standards to ensure consistent brand identity, tone of voice and messaging across all communication channels, including App, Web, Social Media, Events and other customer touchpoints.
• Develop, implement and continuously improve standardized SOPs, campaign briefing templates, approval workflows and project management guidelines to enhance operational efficiency.
• Strengthen product portfolio communications through clear positioning, differentiated Unique Selling Propositions (USPs), compelling messaging and consistent communication across channels.
• Conduct monthly and quarterly reviews of brand and marketing communications, identify gaps and recommend improvement plans to senior management.
• Lead monthly and quarterly workload planning through WIP trackers, project prioritization and resource allocation to ensure timely and effective delivery of key initiatives.
• Monitor creative output, quality, turnaround time and productivity of internal creative teams and external agencies, ensuring effective utilization of resources.
• Support the development of annual brand plans, campaign roadmaps and strategic initiatives in alignment with overall business priorities and departmental KPI.
• Review campaign strategies and post-campaign performance, evaluate Brand KPIs, identify improvement opportunities and recommend actionable strategies.
• Conduct competitor benchmarking, market trend reviews and consumer sentiment analysis to identify emerging opportunities and inform future brand strategies.
• Identify synergies and cross-portfolio campaign opportunities, facilitate collaboration among Brand Managers and ensure alignment of brand initiatives across the portfolio.
• Oversee agency and vendor coordination, creative briefing, campaign timelines and cross-functional collaboration, ensuring timely delivery of quality marketing materials and presenting commercial GTM plans and campaign recommendations to management.

Education

• Bachelor’s degree in Marketing, Business Administration, Communications, Management, Public Relations or Relevant Field.

Experience

• Minimum 5 - 7 years’ experience in Brand Management, Marketing Communications, Strategic Marketing or Marketing Operations.
• At least 3–5 years of experience in a managerial or team leadership role.
• Proven experience in managing integrated brand campaigns, brand governance and multi-channel communications.
• Demonstrated experience in developing SOPs, streamlining workflows and managing cross-functional projects.
• Experience managing creative agencies, internal creative resources and multiple brand portfolios.
• Experience in market research, competitor analysis and campaign performance evaluation.

Key Skills

• Strategic Brand Management, Brand Governance, and Go-To-Market (GTM) Strategy & Execution.
• Strong creative mindset in developing integrated marketing campaigns and maintaining brand identity and consistency.
• Strong project management, planning, and operational excellence capabilities.
• Leadership, team management, coaching, and workload prioritization skills.
• Excellent communication, presentation, negotiation, and stakeholder management skills, with the ability to work effectively with agencies and internal/external partners.
• Strong analytical skills to interpret consumer insights, market trends, and competitor activities.
• Creative and strategic thinking, with an ability to develop innovative and out-of-the-box solutions.
• Well-organized, detail-oriented, and capable of managing multiple priorities under pressure.
• Flexible and adaptable to changing business needs, with strong problem-solving and time management skills.