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Campaign Planning & Proposal Strategy

• Proposal Development: Prepare and draft structured BTL Strategy Plans (Sampling Activations, Roadshows, POSM Deployment) andcompelling Pitch Decks for FMCG and Corporate clients.
• Media Planning: Recommend and design an effective Media Mix (OOH Billboards, Tuk-Tuk Branding, Transit Media, In-Store Displays, and Digital Channels) tailored to the available budget and target audience reach.

Campaign Operations & Execution Management

• Field Operations Supervision: Oversee end-to-end execution of field operations, including BTL activations, POSM installations (PP Boards, Hangers, Display Stands, Market Activations – Sales & Sampling), and field team activities across various regions and states from launch to completion.
• Problem Solving: Efficiently troubleshoot and  resolve installation challenges, printing errors, regional security issues, operational bottlenecks, and campaign delays.

Client Relationship & Account Management

• Client Servicing: Act as the primary point of contact for assigned client accounts, ensuring timely updates on project timelines, progress reports, and work completion sign-offs.

Performance Tracking & Reporting

• Campaign Evaluation: Monitor and evaluate campaign  KPIs (Footfall Reach, Sampling Conversion, Distribution Coverage) and prepare comprehensive post-campaign evaluation reports.
• Market Research: Conduct market intelligence on  OOH/BTL advertising trends, competitor activities, and innovative media formats, providing actionable recommendations to stakeholders.

• Education: Bachelor’s degree in Marketing and Communication, Business Management, or a related field. (A Diploma in Marketing / Media Strategy is preferred).
• Work Experience: 3 to 5 years of relevant  experience in an Advertising Agency, BTL Activation House, or Media/Event Management company.
• Functional & Technical Skills: In-depth understanding of BTL marketing  execution, POSM production materials, and regional campaign logistics management.
• Proven ability to manage multi-campaign execution and proposal pipelines simultaneously.
• Proficiency in MS Office (PowerPoint, Excel,  Word) for developing proposal decks and performing data analysis.

Other Competencies:

• Excellent interpersonal, negotiation, and  presentation skills in both Myanmar and English.
• Strong problem-solving mindset with high accountability, and willingness to travel to regions and states for field supervision as needed.