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Position Overview 

The Digital Marketing Executive will be responsible for market and social media monitoring, tracking fashion industry movements, and directing the right content to the right channel. The role works closely with the Marketing Manager and coordinates with the content, PR, design, and video team and E-commerce to ensure campaigns are grounded in strategy rather than creative direction alone. 

Key Responsibilities 

• Monitor and analyze social media performance across platforms (Facebook, TikTok, Instagram, etc.) and translate findings into actionable recommendations 

• Track fashion industry trends, competitor activity, and market movements across Myanmar, Thailand, and Singapore 

• Determine the right content type and channel mix for each campaign, product launch, or promotion, and brief the content, design, and video team accordingly 

• Support planning and execution of marketing campaigns, seasonal promotions, and collection launches 

• Coordinate with the content writer, social media/PR specialist, designer, and video content creator to keep campaigns aligned with strategy and timelines 

• Support regional marketing coordination as the brand expands into Thailand and Singapore 

• Prepare performance reports and channel/content recommendations for marketing leadership 

• Support day-to-day marketing operations, including photo shooting, scheduling contents, budget tracking, and vendor/partner coordination as needed 

Requirements 

• Bachelor's degree in Digital Marketing, Business, Communications, or a related field 

• 2–4 years of marketing experience, ideally within fashion, retail, or lifestyle brands 

• Strong understanding of social media platforms and performance metrics 

• Solid awareness of fashion industry trends and consumer movements 

• Ability to think in terms of channel strategy and audience, beyond content creation 

• Strong communication and coordination skills across a multi-disciplinary team 

• Comfortable working with data and translating it into practical decisions 

• Experience or interest in regional/multi-market marketing is an advantage