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1.     Social Media Management

· Manage company social media accounts, such as Facebook, Instagram, TikTok, LinkedIn, and other relevant platforms.

· Create and schedule engaging posts, images, videos, and promotional content.

· Respond to customer comments and messages.

2.     Digital Advertising

· Plan and execute paid advertising campaigns using platforms such as Meta Ads and Google Ads.

· Monitor advertising budgets and campaign performance.

· Optimize campaigns to improve return on investment (ROI).

3.     Content Marketing

· Develop digital content, including captions, articles, graphics, videos, and promotional materials.

· Coordinate with designers, content creators, and other team members.

· Ensure content follows the company's brand guidelines.

4.     Website and Email Marketing

· Update website content and promotional information.

· Prepare email campaigns, newsletters, and customer communications.

· Monitor website visits, email engagement, and conversion rates.

Educational Qualifications (Requirements)

• Bachelor's degree in Marketing, Business Administration, Communications, IT, or a related field.
• Relevant digital marketing certificates are an advantage.

Work Experience

• Typically, 1–3 years of experience in digital marketing, social media management, or a related role.
• Fresh graduates with relevant skills, training, or internship experience may also be considered.

Technical Skills

• Knowledge of social media platforms and content planning.
• Familiarity with Meta Ads Manager and Google Ads.
• Basic understanding of SEO and keyword research.
• Ability to use Google Analytics and reporting tools.
• Experience with Canva, CapCut, or similar content creation tools.
• Basic knowledge of website management and email marketing.