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1. Assist the team in the development of the overall digital marketing strategy
2. Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
3. Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
4. Manage social media marketing campaigns  and maintain the company's owned brands across social platforms
5. Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
6. Manage SEO campaigns (if required)
7. Set up conversion, pixel, and event tracking on the website and across various digital platforms
8. Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
9. Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
10. Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

1.Experience: 2–4 years of proven hands-on experience in digital marketing or a related communications role.

2.Technical Skills: Proficiency in Google Analytics, Google Ads, Meta Business Suite, and Content Management Systems (e.g., WordPress, Shopify).

3. Analytical Mindset: Strong capability to interpret data, perform A/B testing, and make data-driven decisions.

4. Soft Skills: Excellent written and verbal communication, creative content writing abilities, and strong project management skills.