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For CCPBM to remain competitive in the future, eB2B is key to digital unlocks. Generating insights from retailer data and turning them into effective business action is one of the most critical ambitions to reach. The eB2B Digital Analytics responsible will persevere to make the company data Intelligent, powering key decisions with data, insights, advanced analytics, and AI.

This role is to enable retailers’ offline and online data in the transactional and app/web/Chabot behavioural arena to transform into actionable insights for a business drive, remarketing, UI/UX recommendations, and create future business strategy and decisions.

Job Responsibilities

• Analyze all digital metrics from online data of eB2B solution in the market.
• Drive top-line turnover growth through digitized stores as per aligned country ambition.
• Drive Performance management along with the Digital trade marketing collaborating with W@POS and the trade marketing team for all eB2B deliverables (Business Case, Turnover, Store enrolment, Digital metrics e.g., Active, Repeat, Engagement, Sessions, Conversions, etc.).
• Help execution team with insights and report back to management on the eB2B project performance.
• Analyze Chatbot/web/app behavioural data and recommend UI/UX changes, AB testing.
• Support yearly BP planning with relevant channel-based, portfolio-based offline-online insights for projections
• Circulate analytics and performance updates to the execution team and central team
• Circulate and drive passively the eB2B promo & campaigns
• Automate analytics and insights signals in Power Bi/Tableau.
• Share marketing analytics periodically and recommend the effectiveness
• Manage Google Analytics & Firebase, Big Query, and Data Studio platforms for tracking Chatbot/Web/App behavioural data
• Create and recommend events in new versions
• Integrate eB2B segmentation and event data in performance marketing automation solution
• Initiate AB testing recommendations.
• Combined transactional and behavioural analytics to generate cross-platform insights.

• Bachelor’s degree in MIS, Business Management, or a related field.
• Minimum 5 years of experience in Data Analytics, Business Intelligence, or Digital Analytics, preferably within eCommerce or digital platforms.
• Strong expertise in SQL, BigQuery, Power BI/Tableau, Google Analytics, and Firebase.
• Good understanding of data modelling, transactional and behavioural analytics, A/B testing, and UI/UX recommendations.
• Knowledge of AI/ML, recommendation engines, and rule-based analytics is an advantage.
• Strong commercial acumen, analytical thinking, problem-solving, and cross-functional collaboration skills.